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South Korean Automotive Industry

Better Essays

Jason Choi
Student ID: 910687406
Professor Simeon
IBUS 690_01
Automotive Industry in South Korea

I. Introduction (Sector Analysis) A. Country Background
Known as one of the Four Asian Tigers, South Korea, officially known as the Republic of South Korea has become a major force in today’s globalized economy. With a population of just around fifty million people, South Korea has a thriving economy, which is Asia’s fourth largest economy with a GDP (nominal) of $1.151 trillion (ranked 15th) (CIA, 2009). South Korea’s rapidly growing economy is evident when observing how its real GDP has expanded by 8 percent annually, from $2.7 Billion in 1962 to $230 Billion in 1989. Most of South Korea’s early economic …show more content…

In 1972, Daewoo entered the industry when they acquired one half of Saehan Motor Company (Ebert, R., Montoney, M., 2007). However, Saehan was developed as a joint venture between General Motors (GM) and South Korea’s Shinjin Motors (Green, 1992). One of South Korea’s leading automobile assemblers was Shinjin at that time. When Shinjin showed financial troubles, DMC stepped in and acquired half of the company (Green, pg. 7). GM and Daewoo entered into a joint venture that mutually benefitted both companies with the sale of each other’s automobiles in their respective countries. As competition increased in the South Korean automobile industry, GM sold majority of their shares in the joint venture to Daewoo (Ebert, R., Montoney, M., 2007). Though GM and Daewoo’s relationship briefly ended in 1992, GM once again showed renewed interest in Daewoo and completed a takeover of what is now known as GM Daewoo in 2002 when the Korean automaker showed signs of failing (Kirk, 2002). The merger was quite a successful move with a combined domestic and export sales exceeding 1.5 million units in 2006 (Choe, 2006). Kia as well has taken action to sign strategic agreements with Ford (which at the time held a 25% equity stake in Mazda) to supply them with technological know-how and design of facilities to develop their own vehicles (Green, p. 8). Mazda also sent out their

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