Sports Logo

The majority culture defends use of the Native Americans symbols in sports and many are confused by the objections raised by Native Americans. “Team Names represent something positive to the fans, People don’t name teams after things they hate.” (40 What’s in a Team Name, Banks). For example, the University of Georgia selected the “The Georgia Bulldogs as their Mascot.”(What’s in a Team Name). Their attributes are “toughness...and integrity”(What’s in a Team Name) to their mascot. Teams also look

Let us take a closer look at the Major League Baseball team, The Atlanta Braves. Over the years the team has changed their logo, but one thing has remained constant, the overall concept of the mascot. Today’s logo is displayed with the word Braves with a tomahawk directly below. During games, Braves fans band together to perform what is known as the tomahawk chop, where they cat as if their arms are tomahawks chopping through the air all the while chanting as if they were Indians. This is one of the many ways that the Native American is imitated in a negative may as if being mad a mockery of. Another example of how the American Indian is mocked is how not only are they the only culture to be portrayed as a mascot, but they are also one of the only cultures to be portrayed as a logo on tobacco an alcohol. The chewing tobacco, Red Man, as well as the alcohol brand, Firewater, use the image of the Native American as well as use the slang given to degrade the culture. Each of these franchises have furthered what the early films have begun and not only degraded the culture but made it to where the culture is a non-existent myth that is hidden away on reservations.

The essay “Sports Logos an Insult to Aboriginals” is written by the late Noah Augustine. This essay is written in his point of view and it’s based on his opinion of why he thinks that big money sports teams shouldn’t be using the Aboriginals culture or religious symbols to represent a certain sports team. The author thinks that it’s an insult to his people, his culture being Aboriginal himself, he states in his essay his is preferred to be known as (Mi’kamq) rather than Indian. He directly states that using religious symbols as caricatures for the sports team is offensive to his cultural beliefs. In the essay he states that not all people understand why using these spiritual leaders as a sport logo is offensive. The thesis of the essay can be found in the second paragraph of the essay when he states that by using the images that sports teams use is insulting to most Aboriginal people.

In a majority of cases, this view is even endorsed by the tribes themselves (Morrison). They argue that the restriction and ultimate elimination of the Native American mascot would also abolish the nation’s historic view of this cultural entity as characters of strength, determination, boldness, resourcefulness and courage. They contend that these same positive attributes are not only required by athletes, but are held expectations of the sporting community. The pursuant argument entails that there is an inherent oddity in the suggestion that naming a team after an Indian tribe is a calculated insult.

The highly successful company, Nike, that make the use of pathos, emotional appeal, logical appeal, and ethical appeal, throughout their ad in order to convey their targeted audience to buy their product. The “Just Do It” campaign has introduced a new competition of “Men vs Women” where runners participate by wearing Nike tennis shoes to see whether the men or women will win the race. The Nike logo is at the top right-hand corner, and the runner, meaning the “fit” man is being present in the center of the ad help indicate that the ad is about “fit” men wearing Nike shoes. Since American society is very competitive when it comes to which gender is better. The ad “One More Thing for Men to Rule” is the campaign that indicates only if “fit” men

Roppolo insists, “The real problem with the kind of dysconscous, symbolic, abstract racism that is perpetuated today by sports mascots… is that it enables very real, very concrete, and very conscious acts of violent racism that American Indian people still face in this country and this hemisphere on a daily basis”(228). This demonstrates how the mascot does have a detrimental impact towards Native Americans. People who are subjected to seeing Native Americans through these mascots already have fallacious perceptions of what Native Americans behave like. Due to this, people will start to react accordingly to how they feel the Native Americans are supposed to act due to the distorted stereotypes that are presented to the public. People do not even realize that they are acting this way towards Native Americans, because Roppolo claims that Americans have gotten used to being racist towards Native Americans for so long that it is now invisible, aka dysconscious racism(226). People do not realize that it is ingrained in them, so when they come into contact with a Native American they may perceive the situation different than what actually happened. Roppolo justified this by going on to add, “One young man had his brother nearly beaten to death - his skull cracked open, not just cracked - when several bouncers at a local nightclub had to control his ‘rowdy’

There has been many controversy with teams using Native American name for mascots and has become a major issue in today’s society. Many have viewed the Washington Redskins as honor for Native Americans, others see it racist, insensitive, and demeaning. Woods (2016) claims that “the complaint is that the use of stereotypical team names, mascots, and logos perpetuates an ideology that dehumanizes and demeans the cultures of Native Americans” (p. 298). Since the issue arise, many scholars, journalists and leaders have joined the battle to ensure that each team will eliminate the nicknames since it is considered abusive or hostile. It may take time but the trend is growing. More than 1,400 professional, collegiate,

The year is 1991.  The Atlanta Braves had just completed their first trip to the Fall Classic in four decades, and the Washington Redskins were undefeated, well on their way to their third Super Bowl title.  All across the eastern seaboard, sports fans were tasting success - while American Indians were in an uproar.  This year witnessed the peak of the protests over the use of mascots with American Indian themes.  With two of the major professional sports teams in question making front-page news across the country, many of us heard American Indians' complaints for the first time.  Suddenly, thanks to the cries of thousands of demonstrators, the names of many Americans' favorite teams had become synonymous with "nigger."

The issue centered around the removal of Indian mascots and logos from sports teams is emblematic of the struggle of a politically and economically weak minority to achieve equality in this country. For a people to achieve equality within a society, they must be deemed worthy of respect and the failure of a society to demonstrate such respect will only perpetuate discrimination.

The controversy over the naming of sports teams after ethnic groups has been boiling since the mid-twentieth century. Sports teams in America, ranging from Pee-wee leagues, high schools, and colleges to Professional sports, have used any enumeration of nick names and mascots by which to represent their team with pride and sometimes even comedy. However, the lines of political correctness have been greatly and maybe even intentionally blurred in terms of the use of specific ethnic groups within team names and the use of the stereotypical image of those teams’ caricatures, the native-American in particular. Of the four major professional sports team franchises included in the NFL, NBA, MLB, and NHL that do possess ethnic monikers, only two are of Caucasoid based ethnicity, whereas the other 5 are direct references to Native American ethnicity or stereotypes

Many areas of the world have been affected because they were accused of having a racist mascot or team name. In the United States many teams have respect for Native Americans. Counterpoint: Native American-Themed Sports Teams Represent the History and Traditions of the Areas They Represent, and Changing Names Does a Disservice to the

Teams in every sport, at every level of competition, have a mascot. It is the mascot that represents the competitive spirit and team identity, motivating players and fans alike. Does the symbol chosen as a mascot have any impact on whether a team wins or loses? Unlikely. But the choice of a Native American mascot continues to ignite debate and controversy among athletes, fans and alumni, as well as those people who might otherwise be disinterested in sports. Why all the controversy?

     Many people do not consider themselves supporting Native American mascots that depict them in a bad manner. But when people walk around with a Atlanta Braves shirt on with a Indian with a tomahawk in his hand, it is degrading to the Indians. It is stereotyping them. School mascots and Sports team’s mascots are named after groups of people for no reason known. Notre Dame was founded by Irish Catholics, but their sports team was named the Fighting Irish. The name Fighting Irish has nothing to do with the Irish Catholics, it depicts them in a wrong way.(Price, 3). Team names can be changed to similar names that do not depict certain groups of people. Like the Redskins can be called the Red Hawks or the

The author S. L. Price of the article “the Indian Wars” analyzes the confusing subject of Native American names and mascots used in sports teams in high school, college, and professional levels. The article is written for Sports Illustrated and offers readers an insight into this debate whether indigenous symbols in sports are honoring or insulting in Native Americans. The author addresses this topic with evidence of both sides of the issue, and leaves the reader aware of the topic and its unclear stance in today’s society. This article examines the controversy of using Native American names and mascots by sports teams, even though the author provides two sides to the issue, the different evidence blinds the argument he is trying to make.

Former chair of the Los Angeles Native American Commission, Jack Shakley, in his argument, “Indian Mascots-You’re Out!” disputes whether Native American mascots should be allowed to be the face of American sports teams. Shakley’s purpose is to convey the idea that is insensitive to have Native Americans as mascots. Jack Shakley uses a passionate tone to show readers that not only is using a Native American mascot racist, but it is wrong and should be changed to a less offensive mascot. Shakley starts off using pathos to the readers by telling a story from his childhood. In the article, Shakley demonstrates the ability to use strong pathos and logos arguments to support his claims that we should get rid of Native American mascots and steam names.