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Stages During Recession

Decent Essays

The financial crisis that caused the recession caused consumers to buckle down on their spending habits. The three stages that was heavily influenced from the recession were consumer pre purchase issues, purchase issues and post purchase issues. The mind of the consumer took a different approach in how they spent their money. Many looked for bargains and the best buys on food and product consumption. Brand names were not as important to the consumer as much as surviving the crisis.Consumers that found that purchasing the same product at a lower price still met the basic need of survival (Mckenzie & Schardrodsky, 2011). After the financial crisis was over in 2010 the government took action and help increase consumer consumption by lowering

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