Starbucks : A Brand Company Essay

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A company that I frequently visit on a semi-regular basis is Starbucks. Starbucks is a popular company that is recognized internationally and specializes in premium roast coffee, as well as other beverages. Starbucks, according to The Richest, is currently the power house of the coffee world. They are not only known for selling high quality coffee, but also providing an inviting atmosphere with good music and comfortable seats. Starbucks’ mission is, “to inspire and nurture the human spirit one person, one cup and one neighborhood at a time”. The company’s success can be credited to this distinctive mission.

The Starbucks story began in 1971 in Washington when it opened its first store in Seattle’s Pike Place Market. The company is named after the first mate in Moby Dick. Their logo is inspired by the sea. The lady that is the Starbucks logo is actually not an ordinary lady, it is a twin-tailed siren from Greek mythology. Back then, they were retailers of whole bean and ground coffee. As well as tea and spices. In 1981 Howard Schultz, the chief executive officer and chairman of Starbucks today, had his first cup of Starbucks coffee and was speechless. A year later he started working there. In 1983 Schultz went to Italy and was fascinated with the coffee bars there and just the experience. His main vision was to eventually bring the Italian coffeehouse legacy back to the United States. He envisioned a place where people could go for conversation and a sense of community. A
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