Starbucks Ethical Dilemmas

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

In today’s business world, companies have changed. Companies are looking to adjust to their business and community expectations by making changes in the technological machinery and devices they use to reduce the company’s negative environmental impact. In order to sustain economic businesses, companies should not only concern about the financial benefits, but also ethic firms have to care about people, society, and the environment as well (Elkington 72). A portion of their profits goes to programs in charge of reducing any negative effects and promoting sustainable and social development. This social responsibility has been implemented with the purpose of satisfying the company’s and the community’s necessities in order to create a good and long-term win-win relationship. Corporate Social Responsibility (CSR) is becoming essential for today’s company’s success. Corporations have the obligation of developing strategies that will benefit employees, customers, and the community. Today we will focus on how Starbucks has made use of its corporate social responsibility to succeed in the business world and how Dunkin Donuts is still trying to stay in the market. After oil, coffee is the second most valuable commodity in the world. More than 50 percent of Americans drink coffee everyday — three to fourcups each, more than 330 million cups a day and counting (Neal).

Starbucks Corporation is a multinational coffee conglomerate that opened their first store in Seattle’s Pike Place Market in Seattle, Washington in 1971. Over the course of the next 40 years, Starbucks has grown in leaps and bounds in not only opening more stores domestically and internationally but also in selling a variety of some of the world’s best coffee and tea blends available. The selling of Starbucks products does not only happen in their stores, it also happens in grocery, convenient, and specialty stores across the world. With the growth of the Starbucks Corporation came the responsibility of ethical and financial compliance to their organization, their shareholders, and the multitude of government agencies they deal with

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

A total weighted score at 2.67 for Starbucks points to an average but good internal standing in the Internal Factor Evaluation. The first strength of Starbucks is its diverse and inclusive workforce that allows this corporation to cater to a wider market reflecting today’s current demographics. This key strength has put Starbucks as a well-recognized brand among this young and diverse market. According to the Starbucks website, their workforce has led the way in diversity, 65% of U.S. employees are women; 40% are minorities (Our Aspirations). Due to globalization, many companies seek a strong diverse workforce, which allows them to adapt to the fast changing environment around the globe. The weight of .15 was given because of its

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

A cup of coffee in the morning seems like such a simple pleasure and certainly not one that a person would generally associate with ethical issues like social responsibility, or global corporate citizenry. However, a cup of coffee is actually a serious ethical issue. Coffee is one of the commodities that are still grown in some areas in conditions that are similar to slavery or sharecropping. Moreover, coffee shops, like many fast food service establishments, employ people at the entry level into the job market, increasing the possibility of worker exploitation. Fortunately, as the world has become more globalized, consumers have become increasingly aware of the global implications of their local actions. Therefore, some companies have taken significant steps to act in a globally responsible manner, aware that being solely or primarily motivated by profit is not necessarily a sustainable business model. Starbucks was one of the first companies to embrace corporate responsibility as one of its primary corporate goals. It extended this corporate responsibility to a global environment when it committed to purchasing coffee in a more ethical manner. In many ways, Starbucks has embraced Harvard University's Corporate Social Responsibility Initiative's definition of corporate social responsibility, in that Starbucks "goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and

Around 8 pm on March 11, 2016, my sister and I decided to grab a coffee from Starbucks. I believe that Starbucks is a perfect example of a location where diverse people consisting of different generations hang out, meet, transact, communicate and study. Starbucks is open for masses to stay in as long as they want while drinking a good cup of coffee. I was fortunate enough that during the time of my observation a lot was going on. With the learning I have grasped from our lessons, I was able to see various concepts that are under the topic Communication: An Introduction.

Starbucks is a luxurious commodity that is available almost anywhere in the world. The mission of Starbucks is to inspire and nurture one person, one cup, and one neighborhood at a time (Starbucks Corporation, 2015d). A daily dose of Starbucks is healthy for the mind, body, and soul. As far as can be concerned, nothing compares to Starbucks coffee. It is a premium roast of the finest beans grown in the world. There are many Starbucks stores in the world today, as of June2015, the Starbucks Corporation (SC) owns 22,519 stores or coffeehouses (Starbucks Corporation, 2015e). Before understanding that the SC is a company that participates in Corporate Social Responsibility (CSR), one must first know where the company was

Please answer all the following questions as they relate to the case. Please utilize as much outside resources as you deem necessary to reinforce your answers—especially the last question. Remember that this case is over 10 years old and Starbucks has changed since then.

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

From the very beginning Starbucks has been driven to higher standards and to be known for their commitment to the environment as well as their delicious coffee. They call it “corporate citizenship”. Since 2001 Starbucks has been assessing their environmental footprint and making the results known to the general public in the hopes of inspiring others in a report called the “Shared Planet” report. From the time they opened their first store in 1971 the company has developed and committed itself to programs in ethical sourcing, environmental stewardship, community involvement, coffee purchasing & farmer support,

Coming up with development goals to, facilitate growth. Growth is an important aspect that determines the progress of an organization and how completive it should be.

Café Coffee Day was the leading company of coffee chain industry in India owned 1,469 stores with 60% market share by 2013 (Yoffie and Bijlani, 2014). However, Starbucks the largest global coffee company has entered India to compete with Indian local coffee company especially Café Coffee Day. Starbucks has brought its strong capital, the premium level of service and the high quality of coffee product and cooperated with the largest business conglomerate in India. The problem is how CCD could maintain its market leadership facing with the expansion of Starbucks. In this report that the main competitive advantages and challenges of CCD are explained first with analytical tools such as SWOT, PESTEL and Porter’s five forces theory. In order to give any recommendations to the lead team in the second part of this report, perspectives of corporate social responsibility and creating shared value has been used to analysis what the company should do. Corporate social responsibility means firms contributing social benefits instead of only focus on maximizing profits (McWilliams, 2015) and creating shared value “implies creating economical value while simultaneously creating value for the society (Lapiņa, Borkus, and Stariņeca, 2012)”. To point out how CCD could maintain its position that what competitive advantages and challenges of the company should be examined.

Starbucks is one of the top leading coffee sellers in the world. With more than 17,000 stores in more than 55 countries, Starbucks has created the ultimate brand and coffee shop (Ferrell, Fraedrich, & Ferrell, 2015). Building Starbuck’s name was a process performed by the founder Howard Shultz that focused on quality ethics and good coffee. One of the main aspects of Starbuck’s culture is its mission. Starbucks brand has been ranked number 16 in the Fortune’s one hundred companies to work for because of its honorable, ethical back-round (Lemus, von Feigenblatt, Orta, & Rivero, 2015). However, like all businesses, Starbucks has encountered some ethical issues along the way of their success.