Starbucks Case Study : Starbucks

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STARBUCKS CASE STUDY
Starbucks was started by three former students of the university of San Francisco named Jerry Baldwin, Zev Siegl and Gordon Bowker. Their plan was to sell high quality coffee beans and roasting equipment but did not expect the success that their company would achieve in the future.
The first Starbucks store was opened in March 30, 1971 in seattle, Washington. Their first store was located at 2000 Western Avenue and it sold roasted whole bean coffee till 1976. Soon they shifted their store to 1972 Pike Place Market where they began selling espresso coffee in 1986. In 1998, the bought UK based for $83 million. They changed the name of the 65 outlets to Starbucks and began their entry into the UK market.
Starbucks is
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Starbuck also emphasizes diversity. The company builds a diverse workforce to increase cultural competencies as well as to demonstrate inclusion within the company. The diversification of the workforce helps Starbuck to utilize different opinions, talents and capabilities. In addition, Starbucks develops a diverse network of suppliers, which provides the company with valuable insight on product innovation and business solutions
Starbucks is competitive in its use of social media. The company reaches out to its customers with this popular platform, allowing customers to provide suggestions for improvement. Ideas and recommendations from Starbucks ' partners and associates are often implemented and publicized on the company website. This not only serves as a recognition of the partners ' efforts, but also increases exposure to the public.

A competitive advantage exists if the profit of Starbucks industry is higher than the one of its competitors. This situation exists if the company masters more efficiently one or several key success factors of the industry: It has a better product-market positioning. The search of competitive advantages implies to adapt the positioning of Starbucks to the key success factor of the industry. To formulate this strategy, Starbucks must identify the key success factor and understand if they are mastering it or not. Thus, Starbucks will acquire the required

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