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Union Address Rhetoric

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A Rhetorical Analysis of the 2014 State of the Union Address
Annually, the President of the United States addresses not only the Congress but millions of people globally. On January 28th, 2014, President Barack Obama delivered his sixth State of the Union Address. Its purpose, which is required by the U.S Constitution, is “from time to time give to the Congress information of the state of the Union, and recommend to their consideration such measures as he shall judge necessary and expedient”(Smith et al., 2014, p. ). President Barack Obama utilizes this platform “making more statements that made him appear likeable (ingratiation) and strong (intimidation) than did their traditional counterparts” (Smith et al., 2014, p. ). Typically the president develops a delivery …show more content…

We will discuss the elements of a rhetorical triangle when applied to a rhetorical artifact, as well as their importance within criticism. The basis of the system of rhetoric per Aristotle is, “The faculty of observing in any given situation the available means of persuasion .” Rhetoric’s purpose as it is associated with speech, is to apply certain influence on the conduct of the audience. This means that President Obamas intention should be to evoke a certain emotion from the audience. This is done in such a way that the audience agrees with, or is persuaded in favor of the person giving the speech. If the rhetor, in this case President Obama, fails to apply influence upon the audience, this begs the question of purpose and intent of the speech. There are several methods that are used to survey the intent of a speech and the message intended to an audience. One of the first and very early methods used is Neo-Aristotelian Criticism. This is a form of criticism that was developed in the initial stages of rhetorical criticism. It involves three principles such as the situation, the speaker, and the

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