Stereotypes In Sports Essay

Decent Essays
Stereotypes are defined as a single side of a story that then becomes the norm when thinking about the people or race it is attached with. Race has always been an issue in the world, including its place in professional sports. In the 1970s through the 1990s athletes were labeled by stereotypes constantly in the media. A study from Journal of Sports Media found that there is light at the end of this tunnel with the current and consistent drop off we have seen with stereotypes. The study shows that the coverage of black and white quarterbacks from the NFL in 2002, 2003, and 2004 were very similar when describing the athlete’s intelligence and physical description. Since this study was released it can be seen that this trend of stereotyping athletes based on their race has been decreasing. The ways of using a stereotype to define a person or culture are still being seen today, but sports medias outlook has made a valiant effort to leave it behind (Byrd & Utsler, 2007). Social media bridges the gap between fans and professional athletes. Fans…show more content…
The authors concluded that photographs are a great way for athletes to gain fan engagement. However, there are pros and cons associated with this. Posting photos on social media can go along with an athlete’s brand, but if athletes post a socially unacceptable photo then their brand can instantly fall apart. It takes years to build a brand up but only seconds to destroy it. Since social media is the only form of communication for athletes and fans the athletes have to continuously post photos and posts about themselves and their brands to keep their fans engaged. No fan engagement is another way the media can tear athletes apart. Social media is a way that athletes can present themselves to their followers rather than the mass media doing stories about them that can very well be false or
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