Stereotypes Of The Older Generation

In 1946, a surge in births began. The increase in birth rate continued until 1964. “By then, there were 76.4 million “baby boomers” in the United States. They made up almost 40 percent of the nation’s population” (History, 2014). Baby boomers have unique needs, perceptions, and attitudes requiring a tailored promotional message. The baby boomers are now ages 50-68 and still comprise a large segment of the population. The baby boomers also have disposable income to spend making them prime targets for marketers.

John Marsden, the author of Tomorrow, When the War Began once said about teenagers: “I believe passionately in their strength, intelligence and abilities and I think we often underestimate their capabilities.” The way society and the media negatively perceive young teenagers does not necessarily represent reality. Through Marsden’s popular text, different characters demonstrate several aspects of courage and leadership. As one of the protagonists, Ellie Linton discovers that there is a new potential truth for Australia. The author raises three key concepts about teenage stereotypes by Ellie’s survival during the invasion of a foreign force. John Marsden suggests that she experiences a rapid transformation from a ‘tomboy’ to a hero and is placed in dangerous situations where the consequences are everlasting. Through Ellie’s actions, behaviours and reactions, he also informs the reader about her alters in reality when she learns about the qualities she thought she never had.

In today’s modern world, our mindset in fashion are all based on fantasy; new brands/branding, trends and many more. We all live in a society whereby we tends to buy things that are attractive. Even though we don’t have enough money for such items such as cloths, borrowing or lending money from others would better off the cost. In fashion, a question came to mind, what type of people are mostly portrayed especially in magazine covers?

Modern society view’s aging as a form of sickness and the elderly as persons who are closer to dying and death. This is what is often portrayed in our mass and social media. When considering issues of aging sociologists have found that more positive characteristics are often said for persons under sixty five years than for over sixty five years.

In conclusion, young voters need to take an active role in government in order to continue one of the founding principles of our country which is that we are an democratically elected republic who is looking out for the interest of all of its people. The problem lies not within the older generation who have high turnout rates and are concerned with supporting issues relative to their stage in life. Instead, the burden lies upon the apathetic younger generation whose unique ideals, viewpoints, and experiences are being squandered because we are not voting. It is time for young Americans to step up to the plate.

Makrovich (2013) in a study of stereotypes work in both generations are depending on the nature of the generation. Furthermore, the generation X should appreciate and be ready to adapt to the way work ethic generation Y. The difference between the two generations will maintain loyalty to the leadership of senior generation trends. Enticement, pleasure seeking, self direction and task-oriented are the dominant trait on generation X working stereotype. This is where they are more on task-oriented, independent and also more on self-reliant in their working ethics in the workplace. Generation X at workplace was this generation are easier to adapt and also have high expectation in the workplace. Generation X by virtue can developed living skills

The news is flooded with stories of negative acts of racism, along with arguments regarding sexism and stereotypical gender roles. While major steps have been taken toward a more unified, accepting country, the United States continues to still lack correct knowledge and understanding to one of the most common “isms” in the country: ageism. Ageism is defined in Aging, the Individual, and Society as “the prejudiced behavior of individuals and systems within the culture against older adults, including negative consequences of inaccurate stereotyping of the elderly” (Hillier & Barrow, 2015, p.11). As a result of prejudice, myths tend to form about the stereotyped group of people. Facts and Fiction about an Aging America by The MacArthur Foundation

Ageism simply means and is presumed that older adults are frail, weak, and disabled permeates society. This label cares negative stereotypes, such as discrimination and prejudices. Ageism exists in the workplace, certain cultures, and social classes and within health care.

People may have different reactions to how the media portrays older adults however it’s apparent that many times these stereotypes are not all fun and games and can actually be detrimental for the ageing population. Society may not realize that by continuing to generalize and stereotype older adults in the media it’s creating larger issues. A major issue I notice is that the media is also a form of education and for those who did not already have preconceived ideas about the ageing population; the media can then sway them to view older adults as such.

“Generational thinking is a begin form of bigotry” (Hoover, E. 2009). Over the years I have noticed that a lot of my elders hold a negative view of Millennials, and that their elders held a negative view of them when they were young adults. I’ve watched TedTalks, educational videos, and read articles trying to understand why and what my elders were accusing my peers and I of. I’m hoping to find more information about why Millennial stereotypes started, why they are incorrect and harmful to all, especially in the workplace, what strategies exist to combat them, and what people of all ages can learn from each other.

I really enjoyed the lecture on Ageism; it was very interesting and educational. I was surprised with the 20 True or False question on what is your aging I.Q. We do have different concept about elderly or older people, however after watching the lecture I have learned more true understanding about ageism. Ageism is when you judge people based on age. Unfortunately, I was surprised when this can be called as prejudice and stereotypes. I use to receive elderly jokes through email, which was really hilarious but didn’t think as being prejudice or stereotypes.

Firstly, I would agree with you on older adults being seen in the mass media as fragile and a burden, creating ageist generalizations. Yet, there are a small number of messages, which exhibit the elderly in a decent light. On the other hand, Robnett and Chop (2015) discovered, that there have been continuing improvements over the past 50 years in attitudes towards the elderly owing to greater public education, improved media attention, and supplementary optimistic role models in the television and movies (p. 20). Nevertheless, ageist stereotypes still exist, as individuals do not have comprehension about the consequence it has on older adults in the community. Moreover, it was well considered to specify three issues, which emerge from stereotyping

Stereotyping is common in human nature, especially between low economic societies and higher economic societies. The rich and the poor are divided among one another when they need each other. “In old the white laborers are relatively weak, because all property is closely appropriated, and the capitalist class possess the means of unlimited oppression” was being used as an example of ethos, to convince the audience of the authors character, which was persuading the upper white class should be considerate on others needing property to buy. There are whites who work but do not own property and they are being shown as weak. Being able to own property puts one at a higher class and having the power to be on top which will catch more people's attention

Age and gender play a role in the rate of recognition of known and unknown stimuli. Francois Guillem and Melody Mograss (2004) conducted a continuous recognition memory task using male and female participants between the ages of 20-35 years old. Participants were shown pictures of unfamiliar faces and asked to identify whether they had or had not previously seen the face. Research shows that females have a faster recognition rate for both familiar and unfamiliar stimuli (Guillem et al,2004). Males process information or stimuli differently than females, in part due to brain structure and activation of neurons, but also because males tend to maintain less information and are quick to make decisions while females are more detail-oriented

Each generation has a difference in importance and what they want out of life. The approach on one generation may work on some in other generations but not as much as differentiating the campaign for each target audience. People are skeptical when looking at advertising, however if it appeals to them and improves their health then they are more inclined to follow through with a program. Generation Y is not concerned on where their health insurance comes from, as long as they have it. “Gen Y members are accustomed to having a range of product choices, being able to evaluate them and, if they do not get from one source, finding another source that can satisfy them.” (Generation Y Health Views, September 2008). Generation X use a combination