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Steve Jobs's 2005 Stanford Commencement Speech, Apple And Pixar

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Living Life with a Purpose In his 2005 Stanford Commencement Speech, founder and CEO of Apple and Pixar, Steve Jobs develops ethos, pathos, and logos in order to motivate and inspire the graduating class, ultimately persuading the students to “Stay foolish, stay hungry”. Jobs shows that he is a reliable example by describing this achievement throughout his life. He expands on his ethical appeal to the crowd by explaining his failures, “We’d just released our finest creation… and I had just turned 30. And then I got fired” (Jobs 3). Jobs is known as a highly successful businessman. Jobs, however; expands on his failure and is open about it. It is thought that once something goes wrong there is no way to get back from it. But Jobs recalls being fired from Apple as “the best thing that could have ever happened to me” (Jobs 2). Jobs uses his failure to further expand on the importance of staying creative and remaining ambitious. Jobs had to move on from his job and when he did, “I started a company named NeXT… In a remarkable turn of events, Apple bought NeXT, and I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance” (Jobs 3). Jobs is telling the Stanford graduating class that life may not go the way that was planned, but if they pursue what they believe is the right path, and they do not give up then they will be able to thrive. Jobs is telling the students need to look at failure as an opportunity to further develop
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