Strategic Analysis Of Zappos.com : Strategic Analysis

3424 Words May 6th, 2015 14 Pages
Strategic Analysis of Zappos.com
Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating, “We 've been asked by a lot of people how we 've grown so quickly, and the answer is actually really simple... We 've aligned the entire organization around one mission: to provide the best customer service possible. Internally, we call this our WOW philosophy” (Zappos, 2014). Zappos is fully committed to and firmly believes success of this modest mission statement will make it possible to successfully be recognized as the number one online retailer.
Looking further into Zappos strategy, the company has identified the following as their ten core values to assist Zappos employees in successfully accomplishing the mission:
“As we grow as a company, it has become more and more important to explicitly define the core values from which we…

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