Strategic Brand Concept Image Management

The brand image is the brand's total personality impression in the consumer’s mind (real and imaginary qualities and shortcomings). It is developed through advertising campaigns over time with a consistent theme. Talbot and his team conducted social media research and there objective was to: -

The image of our company is one of our core values and is present in all the communications we generate. Every company needs an image of powerful new brand that differentiates it from its competitors and to express the values we want to convey.

Brand image has developed the propensity among consumers regarding brand preference and brand loyalty, which are becoming the deciding factor of consumer buying decisions. Furthermore, Companies with the help of advertisement, promotional events, research and development, and using popular faces as their brand ambassadors are targeting to create their brand image which directly stimulates the buying decision of customers.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

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Brand image is the impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). It is set of feelings, emotions and experiences that are linked to the brand. While brand personality is the image the company wants to convey through the different brand architecture (logo, name, Marketing mix, and communicated messages) and they have control over, the brand image is the subjective mental picture of the brand. It is developed over time through advertising

Your brand is more than your logo, name, or slogan – it’s the entire experience your prospects and customers have with your company, product, or service. Branding does not end with coming up with a good name, an even better logo, and slapping both on flyers, brochures and advertisements that you release to your target market. Your business’ brand strategy is not something that you should take lightly, if you want your brand to have meaning for your customers.

Define Strategic brand management and how do you relate it to other fields of study.

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Brand image entails finding out customer’s perception regarding Apple brand. According to Gupta (2003), it is important for Apple to know how it is viewed by its customers so that it can make significant improvements to its products to meet their expectations. Besides, through this research, the company will identify strategies to utilize so that it can positively influence their brand despite being recognizable globally. It is also important for the company to conduct research to find out if the attributes of its target market have changed. Through the research, Apple Inc. will take into consideration distinct aspects that trigger their target audience to purchase their product and services. Customers from distinct countries exhibits distinct behaviors and this will help the company satisfy their needs adequately. Acknowledging these distinctions between subcultures and realizing the needs of these customers will help the company in designing marketing strategies that will enhance their success in these markets.

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This essay intends to define brand strategy and if a brand strategy is possible for all brands. It will also look into the ability and level to differentiate between different kinds of products and look into how a brand strategy can bring success. Furthermore the essay intends to shed light on whether or not these themes are transferable to all products and services.

     "Moreover, image becomes all-important in competition, not only through name-brand recognition but also because of various associations of 'respectability,' 'quality,' 'prestige,' 'reliability,'

The objective of this report is to discuss the strategic brand management for Lenovo Group Limited. Within a competitive market environment, logo has been identified as a strategic marketing tool to increase customer awareness and achieve competitive market advantages.