Lenovo Group Limited's Strategic Brand Management: An Analysis

As the brand and the customer pertains the strong interconnection, it has be to firstly identified by the managers and should be recognized the brand propositions that communicate to the consumers. Particularly, the elements like the quality, durability, functionality and the value regarding to the brand should be recognized by the branding team of the organization. The recognition of the brand may help the company to build up the relationship between the consumers (Aaker,

Brand strategy is of upmost importance when it comes to customer visualizing a company. Branding is critical to the company as well as the product. The company brand embodies what the company is about,including the product (Hatline, M.D. & Ferrel, O.C., 2014). Branding provides the company with leverage when it tries to enter new markets Whether that be new locations or new product offerings (Douglas, S. P., Craig, C. S., & Nijssen, E. J., 2001).

The act of using symbols, much like an icon, or typeface has been practiced well over the past 60 years. The usage of such became a necessity within that time. Today, it is more commonly known as --a logo design. Majority of businesses today find it reasonable to represent themselves with a logo, that in which speaks for their company or foundation as a whole in its entirety. Its use has gained importance within social media, substantially. The most important aspect of a company’s platform should be the concern within the creation of the logo design because it is the standing point of a first impression, symbolizes identity, as well contributes to the appeal factor a business has amongst the masses. If attention is put into the wrong areas

In addition, your brand is all about the components that creates a brand that includes logo, packaging, colours,

In this research, the objective is to study the brand management and to get an insight of how Birlasoft has participated in the globally evolving IT industry, while remaining focused on consistent innovation, benchmarking, learning and developing.

1. Target Audience (be very focused to have more brand resonance)(D,B,P,G) and must be sizable, identifiable, accessible, responsive.

Branding is most commonly known as a form of marketing practice that links a company’s product and services to cultural meanings. According to Rashid (2012), brands have become one of the most discussed phenomena of marketing research in recent years. Brands are not simply a symbol on a product or a mere graphic but a company’s signature on constantly renewed creative process that yields various products. While products can live and disappear, the brand remains alive. The consistency of this creative process is what gives a brand its meaning and characters. Logos have also become an increasingly important element of a brand in today’s mass-market economy as a means of differentiation. Logos are the first step for any marketing as it is the face of the brand. According to Stahle (2002), logos help companies distinguish themselves from their competitors when there are so many product choices for consumers as they

There has been debates on the meaning of corporate identity, to name a few, seven schools of thought on corporate identity (Balmer, 1995), three perspectives on the meaning of corporate identity (van Riel & Balmer, 1997) and so on. Although there is difference, those meanings on corporate identity share some similarities, namely visual elements, behaviors and communications. In van Riel and Balmer’s (1997) graphic design paradigm, visuals are used to convey messages about the corporate mission, vision, philosophy and so on to various stakeholders. Visuals can be the corporate logo, its font types, its slogans, etc. which will be diffused in print ads, video ads, brochures, presentations, annual reports… As mentioned earlier, symbolism has a semantic interpretation—symbols/signifiers and their signified. Here, symbols are used interchangeably with logo or the brand name. The symbols serve as a representation of the brand and the design of symbols is infused with brand identity and symbolic meanings of the brand. Given that customers make their purchase decision without actually receiving any tangible service in service brands, symbols are often used as surrogate “evaluation variables” (Hansen, 1972).

A CASE STUDY OF INTERNATIONAL BRAND MANAGEMENT: COMPARISON OF LEXUS BRAND MANAGEMENT IN BRAZIL, UNITED STATES AND JAPAN.

After examining the results of the spreadsheet it looks as though the launch of the tablet will be a success. Development costs are high in the beginning, but there are enough units sold throughout the ten year period to compensate for the high cost to release the new tablet. The NPV of $91,307,397.18 shows financial health in the ten year period during the release of the tablet as well as after. The NPV also reveals that the profit from the tablet has a high return.

Strategic Brand Concept-Image Management Author(s): C. Whan Park, Bernard J. Jaworski, Deborah J. Maclnnis Source: The Journal of Marketing, Vol. 50, No. 4 (Oct., 1986), pp. 135-145 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251291 . Accessed: 05/05/2011 16:31

It is extremely crucial to ensure that a prospect is not only made aware that a certain company exists but is also able to easily recognize it based off of a component as basic as colorremember it. A research conducted by University of Loyola in Maryland has shown that color increases brand recognition by 80%. This means that if you fail to add color to your marketing, a prospect is less likely to recall your brand more likely to forget about the brand very fast. Obviously, this is an incidence that no company would love to encounter. People tend to associate different brands based on color and logos. Therefore, it is exceedingly important that you incorporate color to your brand marketing and logo.

). This definition states that a product is tangible, meaning it is something that you can actually touch such as a can of coke, a packet of crisps or a sandwich. Products can also be intangible for instance a train journey, hairdressing or consultancy these you can’t actually touch or keep but you pay for the experience and these are generally known as services.

Brand building Strategy is a plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand 's vision and driven by the

Most of previously research focused on how factors of brand, like brand equity, brand loyalty, brand awareness, etc., impact on consumer buying behavior, so that in this project, the research will consider these two concepts, brand and consumer buying behavior, on another side that researching the impact of consumer buying behavior on brand management, and give manager some suggestions about how to manage a good brand. The purpose of this project is to analyze the features of the impacts of brand on customer buying behavior to put forward that how to manage a brand correctly.