preview

Strategic Development Report ( Sdr ) On The Princes Trust Charity

Decent Essays

Introduction.
This Strategic Development Report (SDR) on The Princes Trust Charity is to review the strategy of the charity and undertake a process of analysis, formulation and review of its implementation (AFI) as outlined by Rothaermel, F (2013, pg20). This report will then outline strategic recommendations for the charity and finally critically evaluate these recommendations. Strategy, strategic thinking and strategic process (AFI) for organizations is important. Porter, M.E (1980) outlined the strategy and competiveness and he developed the term of ‘Strategic competitive advantage’ (SCA) or the consistent out performance of other organizations in its field. A good example of where an organization gained competitive advantage can be seen through the emergence of Google’s search engine dominance, even when competitors (Microsoft and Yahoo) in the early 1990’s were well placed to establish themselves. Sutherland, A (2012, Pg 4). “What turned Google into the internet business phenomenon it is today, was realizing they could advertisers to pay for sponsored links”. If Microsoft had seen the value or potential of online search and made different decisions then they may have a much higher market share. According to Net Market Share, (2015) Google has 70% of the market, with BING and Yahoo with just 9%.
This report will be following practical Strategic Management Process (SMP) outline in the following stages:
1. Environmental Scanning.
2. Strategy Formulation.
3.

Get Access