Strategic Management Nestle

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Nestlé has to face huge competition from broad range of product categories. The competition, all the rougher as, Nestlé has to deal with multinational organizations competitors with similar range of products. Moreover, the company

SWOT analysis in Nestlé can be identify as it has a great strength that are builded in 149 years ago and can be seen that the opportunities of China have a lot of characteristic to attract Nestlé expand to China. There also got a few of incident that are faced as threat of China.

Nestlé is an international prominent food and beverages company with more than 2000 brands headquartered in Vevey, Switzerland. The intent of Nestlé is to be the world's recognized first rated Nourishment, Health and Wellness Company, and exemplar industry for monetary management, trusted by every stakeholder. It is committed to afford not only healthier but also tastier foodstuffs for all age demographics at anytime, anywhere to boost people’s life; Nestlé’s top priority is to ensure the first rated quality and safety for consumers followed by their slogan, “Good food, Good Life”. To look back on the origins of Nestlé, it all started in 1866, when two different business enterprises were established, that subsequently joined together to form

Demographic - Nestle’ is for everybody, Nearly all age from young to old individuals can utilize nestle' items. And every one of the 6 continents are their client. For example, Nestle' fragment into various of age. For baby, they have Nestle' baby foods while youngsters can drink Milo, Nescafe or eat ice cream, chocolate and treats. In Vietnam, Nestle has the Maggi brand with numerous sorts of Asia sause, yet Maggi don't exist in England of the difference in the geographical taste. (Kumar et al, 2013, p.205)

Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). “The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme” (Nestle, 2014).

Nestlé was invented in a small town of Vevey, Switzerland by Henry Nestlé . He was born in 1814 in Frankfurt in 1857.Nestlé first product was called Farine Lactee ‘”cornflour gruel” in French. In 1874 the Nestlé Company was purchased by Jules Monnerar. He was planning to set up a business and he set up his business to manufacture a liquid fuel of his own invention an artificial fertilizer in 1866,in Vevey, Henri Nestlé developed milk based baby food and the advertise in market. At the same time, Daniel Peter was inventing the milk chocolate manufacturing process. Nestlé was eagerly waiting to work with him so that they can solve the problem of removing all the water from the milk, which is added in the chocolate. Big European brand started to join Nestlé and exciting new

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Economy of countries differs everywhere. So Nestle has to set different economic policies for different targeted segments. The price of the product is an important decision to take while strategizing the economic policies according the inflation rate and the buying power of the segments. Nestle company should made an analysis report on frequent basis to get the knowledge of the inflation rates and different income levels.

Nestle company had started off from the owner, Henri Nestle. He is a pharmacist and developed a milk food formula for infants who were unable tolerate their mother milk. This product becomes success and it obtains demand throughout Europe. As Nestle reputation grew it attract more business wanted to become partner with Nestle. The successful of the Nestle Company which allow them to expand to new region and domain throughout the world, become the world’s biggest food and Beverage Company. Nestlé’s headquarters are located in Vevey, Switzerland, but the Nestlé Company has factories or operation in almost every country in the world. Nestle was published in 1998 and it had employed 230,000 people worldwide, with $71.7 billion in sales. Nestle increased the variety of their product they offer. The Nestle business strategy is encourage product growth through innovation and renovation. This strategy allows Nestle to develop different product to fulfil their customers throughout the world.

Nestlé’s aim is to be known as the leader in health sector. The company objective is that they want to build trust with the end user

So, this will cause increase with development growth in the technology, transportation and communication. It has approach with many of capable suppliers who are line up with Nestle guarantee for innovation and successful. It can be stated that they has attain their merchandise base on budget influence and innovation. According edy.sharif (90April 3, 2010), Nestle (M) Bhd increasing in their exports at 2010 as the advantages of the firm from improving global economy. Trade abroad deal granted higher than 20% of the firm’s total turnover at 2009 (about RM3.7 bil) which is firms exported over than 40 countries.” The price of the subsidize sugar not increase because of the advantage from inside keeping measure and stability in price,” Vogt said (peter. R

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

Geographical Globalization: Geographical expansion of the company was a result of “Mergers and Acquisitions”. Nestle has made over 50 acquisitions since 1985. Initially, Nestles’ growth strategy used acquisitions to diversify the company’s product offering. Then, in the early 1990s, it used acquisitions to expand geographically. More recently, it has focused its acquisitions on growing a selective number of very attractive businesses in different geographical markets where it can achieve leadership positions. Since the year 2003, it has made 31 acquisitions. Some of them are extremely crucial to Nestles’ growth.

Nestlé design is to offer sheltered, wonderful, helpful and nutritious nourishments to enhance wellbeing and prosperity of buyers of any age everywhere throughout the world. To address the issues and cravings of today's and tomorrow's customers, Nestlé is unequivocally dedicated to Research and Development (R&D) to enhance items and grow new sustenance’s with particular medical advantages.