Essay on Strategic Management and Strategic Competitiveness

1374 Words May 9th, 2013 6 Pages
RUNNING HEAD: STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 1

Strategic Management and Strategic Competitiveness

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Strayer University

BUS 499 Business Administration Capstone

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April 18, 2013
STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 2

With offices in more than 30 countries, Red Hat, founded in 1993, is the world's leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing technologies ("Red hat company," 2012). The five technologies are cloud, operating system, storage, middleware and virtualization. Globalization and technology have positively impacted Red Hat.
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The relationship between the employee stakeholder and the corporation should be that of unity. The publicity for the company should be positive and this can be influenced by employees of Red Hat. The employee group of Red Hat is where the heart STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 4 of the company lies. Without the hard work and dedication of our management and employees, Red Hat would not exist. Another Red Hat stakeholder is a person or a group that is a stockholder. A stockholder has voting power that can help make major decisions such as mergers and acquisitions, select the board of directors and weigh in on other import issues at annual meetings (Lawrence). This group of stakeholder’s goal is to receive a positive return on investment (ROI). They have a right to review records of the corporation and sometimes do just that if the ROI is negative. Customers are very important stakeholders. Red Hat needs to provide their customers with safe, well made, valuable products. If they don’t, their customers can go elsewhere. As stated before, some of the well-known competitors are Novell, Microsoft, and Oracle. If Red Hat doesn’t provide adequate products, they may lose valuable stakeholders. Customers will sometimes boycott a company who has unsatisfactory products or service (Lawrence). Red Hat will do all they can do to ensure that does not
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