1.0-Introduction- Since Encocam is a global company, its customer base has reflected this and the company deals with a variety of different clients, ranging from automotive and chemical businesses (B2B), to its motorbike distribution (B2C). In today’s fast paced business environment marketing has got the central importance in overall performance of a company. Process how a company handles the competition with its competitors to fulfil its customer’s needs, will decide the performance of a business. In this report first we will discuss, the differences between the business to business and business to customer markets, the ways these two operate in the present world. Discussion will be on the ways company operating in one sector can go in other market sector. As Encocam is operating in business to business and business to customer environment report will recommend the strategy for the company as well. In this fast paced world companies cannot survive in operating only on kind of market like only in business to business or business to customers. This report wills high-light different operational criteria for the success of Encocam. Report is going to discuss how encocam can go into different countries and how it can gain edge in competition. 2.0-Company’s Background:- Encocam (www.encocam.com) is a company operating in private sector. It was formed in 1988 and run by the owner of the company, Dr Mike Ashmead. It has grown into a big company containing 8 branches with more
ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to
For the simulation my company name was H Company. Below you will find the results to the 8-year simulation. H Company has been highlighted in the majority of screen-shots.
Objectives: What are the corporate, business, and functional objectives? Are they consistent with each other, with the mission, and with the internal and external environments?
We celebrate the special way we treat and relate to our customers. We think retailing is all about customer experience, and that is what really differentiates us.
Doll, S. (2002). Creating your project budget: Where to begin? Retrieved September 08, 2014, from TechRepublic: http://www.techrepublic.com/article/creating-your-project-budget-where
In addition to accountants providing many useful numbers that signal a company’s performance, they also prepare many useful documents and a code of ethics to make sure that all stakeholders have a clear picture on the business’s financial position. For instance, journaling is what accountants do after every transaction. These entries of what is exchanged in a business provide evidence that money deserves to be in a certain account. Especially since every journal entry needs a corresponding document that proves the record did happen, journals can be used by executives to see what really occurred in case a number in an account looks wrong (Schneider). It is also used when a government official suspects that the company is unfairly representing itself to either indict the business or prove its innocence. Journaling illustrates the importance of accounting since everything is documented and has proof for existence in the case of errors. One thing that journals go hand-in-hand with is the general ledger. This is the document that actually lists each individual account and the amount in it. It organizes the overall picture of every entity a business comes in contact with so that every important number can be put neatly into a financial statement.
Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.
Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good
Wegmans strategy is to focus on people, community. According to Wendy Webster, general manager of Wegmans’ Columbia store, “taking care of your people and your community are the key elements of Wegman’s approach to doing business” ("Howard County Chamber Of Commerce", 2012). Wegmans believes that good employees working together to reach a common goal can accomplish anything that they set out to do. The goal of Wegmans is to be the very best at serving the needs of their customers. The company also believes that the way to achieve that goal is to fulfill the needs of our own people, or employees. Wegmans
The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.
The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.
The Organization I am interning for is a small company name Spicy Charlie’s Catering Incorporated based in Studio City, California. The unit within the organization is catering. The purpose of the organization is to cater to clients needs when it comes to food. The purpose of my unit is to work with the management, marketing and accounting aspect of the company. My job title is catering coordinator assistant manager; my role is to work closely with the catering coordinator to build my business and managerial skills. The following things are what I am responsible for: Marketing and research, social media, data analysis/business plan research, business plan through the SBA, preparing documents for loans, office budgeting, marketing/advertising, direct client contact, developing and making presentations, sales, sourcing and cataloging vendors and suppliers, ordering and inventory organization, scheduling client meetings/ tastings, menu planning and cost control, letters and emails to customers.
According to Kourdi (2009) ‘Business strategy is the set of activities where business combines mission, vision and goals of business and goes forward to achieve them’. Every business combines strategic plan and activities to achieve their goals. In other aspect it can be said business strategy is the subject by which an organisation make their roadmap
The change I wish to work towards in this course is forming a strategic vision and initiatives for my company. As I spoke about during my post the move has brought up a create conversation with my classmates that I thought was very interesting. I also feel that by putting myself in a management position this gives me a chance to voice the way I would do things in order to make everyone feel not only safe but trust the vision. Another reason why I picked to change forming a strategic vision and infinitives for my company is because arguably the two key leadership abilities are deciding on what the right thing to do is and getting others on board. This requires timely and effective skills and setting a vision for others. To truly excel as these leaders needs to have a global perspective and a strategic view. To be more detail I will come up with a plan that will help from the moment we move to a plan in the other building. I feel after looking at the questions for the semester long project I can apply my situation to each question because it 's all about time management, dealing with conflict and finding a solution.
Operational management processes in a firm involves overseeing, formulating and reformulation of the operations of a business. The processes are meant to ensure efficiency in administering resources whilst ensuring there is effective management of client’s specifications and or directions. This is achieved by adding value to the firm’s processes. Such achievements are experienced when a firm embarks in directing its physical and or technical functions towards enhancing its development, production and manufacturing. These should be pre-determined and controlled by market opportunities if a company is to reach its ultimate production levels. Their realisation adds up to ensuring the future of a firm, offering operational