Strategic Audit of a Corporation Essay

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Strategic Audit of a Corporation I. Current Situation A. Current Performance . How did the corporation perform the past year overall in terms of return on investment, market share, and profitability? B. Strategic Posture What are the corporation's current mission, objectives, strategies, and policies? 1. Are they clearly stated or are they merely implied from performance? 2. Mission: What business(es) is the corporation in? Why? 3. Objectives: What are the corporate, business, and functional objectives? Are they consistent with each other, with the mission, and with the internal and external environments? 4. Strategies: What strategy or mix of strategies is the corporation following? Are they consistent with each other,…show more content…
Which are current or future Threats? Opportunities? C. Summary of External Factors (List in EFAS Table) Which of these forces and factors are the most important to the corporation and to the industries in which it competes at the present time? Which will be important in the future? IV. Internal Environment: Strengths and Weaknesses (SWOT) A. Corporate Structure 1. How is the corporation structured at present? a) Is the decision-making authority centralized around one group or decentralized to many units? b) Is it organized on the basis of functions, projects, geography, or some combination of these? 2. Is the structure clearly understood by everyone in the corporation? 3. Is the present structure consistent with current corporate objectives, strategies, policies, and programs, as well as with the firm's international operations? 4. In what ways does this structure compare with those of similar corporations? B. Corporate Culture . 1. Is there a well-defined or emerging culture composed of shared beliefs, expectations, and values? 2. Is the culture consistent with the current objectives, strategies, policies, and programs? 3. What is the culture's position on important issues facing the corporation (that is, on productivity, quality of performance, adaptability to
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