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Strategic Plan For Chronicle Gazette

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Strategic Plan For The Chronicle Gazette Marketing Essay ukessays.com /essays/marketing/strategic-plan-for-the-chronicle-gazette-marketing-essay.php
The goal of the consultant report is to indicating the problem of steady decline in subscriptions to the paid newspaper not only in metropolitan area and affecting the whole industry. Advertising revenue has also dropped due to advertiser had diverse their ads in different way such as TV broadcast, CNN, CCTV, Internet etc. This report is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade also propose strategies the newspaper can investigate to survive in the new business environment.
State of the newspaper
The Chronicle Gazette subscription had been fallen by 35% and also advertising revenues also dropped by 28% in past eight years. Refer to Newspaper Association of America 's, newspaper circulation had start declining from year 1993 and keep go on comparing with the index of 2008, there have around 22 % of circulation was gone.
[Total Paid Circulation: Source: Editor and Publisher International Yearbook: - http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx, accessed on 1st Feb, 2010]
For the advertising revenue have starting to share progressively with internet publishing during year 1997 and the proportion of the total advertising volume had kept increasing comparing with 1997 and 2005 data, there

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