Strategic Plan For The Chronicle Gazette Marketing Essay ukessays.com /essays/marketing/strategic-plan-for-the-chronicle-gazette-marketing-essay.php
The goal of the consultant report is to indicating the problem of steady decline in subscriptions to the paid newspaper not only in metropolitan area and affecting the whole industry. Advertising revenue has also dropped due to advertiser had diverse their ads in different way such as TV broadcast, CNN, CCTV, Internet etc. This report is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade also propose strategies the newspaper can investigate to survive in the new business environment.
State of the newspaper
The Chronicle Gazette subscription had been fallen by 35% and also advertising revenues also dropped by 28% in past eight years. Refer to Newspaper Association of America 's, newspaper circulation had start declining from year 1993 and keep go on comparing with the index of 2008, there have around 22 % of circulation was gone.
[Total Paid Circulation: Source: Editor and Publisher International Yearbook: - http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx, accessed on 1st Feb, 2010]
For the advertising revenue have starting to share progressively with internet publishing during year 1997 and the proportion of the total advertising volume had kept increasing comparing with 1997 and 2005 data, there
Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.
One of the new learnings I achieved is to be able to use the word press based computer system, which the newspapers use to blog their headlines and websites. Also, in my opinion, it was thrilling to observe the stages Gazette go through to end up with a finalized product. At the end of all, the team compare other weekly local newspapers which London Turkish Gazette competes with. The knowledge I picked up was not limited to just editing, but also learnt how the pricing lists for each column provided to writers and to advertisement owners work, and moreover when comparing Avrupa Gazette and Olay Gazette to Turkish Gazette, style and content of the papers were completely different; London Turkish Gazette consisted of more pages as one side of the paper is English and the other side is written in Turkish in order to reach more readers, which I find it to be an effective strategy to develop the quality of the
While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American
The target audience of The Advertiser is those situated in South Australia as it is a tabloid publication based in Adelaide. The
Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an
Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising
The organizations that will be discussed are Century 21 Powerhouse Realty where I am employed at as a real estate agent and the Disney organization, which is an organization that has adopted total quality management. In the following paragraphs I will evaluate my organization’s mission, vision, goals, and objectives as well as discuss the relationship
Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual
Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?
The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The
In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news
Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues
- Advertisers and publishers form the main source of revenue for the company. They consist of both pure-clicks and bricks-and-clicks merchants and retailers wishing to capitalize on the Internet as a form of marketing tool to push their line of products and services to the consumers. Online publishers may include small time business operators that attempt to sell their products or services to the customers as well. The revenue source includes advertising fees, transaction fees and referral fees to affiliates.