Strategies for Analyzing and Entering Foreign Markets

2192 Words Jan 16th, 2018 9 Pages
Executive Summary ……………………………………………………………………... 3
Introduction.……………………………………………………………………………… 3
Foreign Market Analysis.…………………………………………………………….........4
How to Assess New Market Opportunities………………………………………………..4
Doing Cost Benefit Analysis………………………………………………………….......6
Choosing Mode of Entry…………………………………………………………………..7
Exporting……………………………………………………………………………….. 7
The licensing process……………………………………………………………………...9
Franchising…………………………………………………………………………….......9
Foreign Direct Investments……………………………………………………………....10
Conclusion……………………………………………………………………………….10
Strategies for Analyzing and Entering Foreign Markets
1. Executive Summary
This reports focus on as to how companies can expand their operations on international level through different types of entry modes. The report shows the analysis of the foreign markets and talks about the opportunities available for the local companies to expand their businesses internationally. The analysis can be done by assessing the alternative markets, which holds the potential for numerous opportunities and where expansion is possible in respect to the working conditions over there. Once these alternative markets have been analyzed, we should analyze the potential risks of entering into these markets and the conduct a…
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