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Wal-Mart Swot Analysis

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Executive Summary Wal-Mart has grown into one of the largest discount retail stores in the world and has proven that the type of operation that they have is successful and effective. Although they are the industry leader, in the recent years their sales growth rate has not experienced such of an increase. The decrease of the slowing growth rate from their previous double-digit growth has begun to develop problems and serious concern for the company. They are now faced with the attempt to understand the symptoms and causes of the problem and how to regain their growth strength. Internally analyzing with the VRIO system, Wal-Mart tends to still prove their strength. One of their largest strengths is the distribution system that they …show more content…

Organization…………………………………………..…6 2.2. External……………………………………………………………...…...6 2.2.1. Porter’s 5 Forces Model of Threats………………....……..………....7 2.2.1.1. Threats of Entry ...……………………………….……...7 2.2.1.2. Threat of Substitutes ...………………………….……...7 2.2.1.3. Threat of Suppliers……………………………….……..7 2.2.1.4. Threat of Buyer .………………………………….…….7 2.2.1.5. Threat of Rivalry ...……………………………………..8 2.2.2. Positioning Grid ...……………………………...………………....8 3. Strategic Options ..…………………………………………………………....8 3.1. Option 1…………………………………………………………..….8 3.2. Option 2 ...…………………………………………………...………8 4. Strategic Option Evaluation ...……………………………………………….9 4.1. Strategic Evaluation of Selective Expansion ...…………………...9 4.2. Strategic Evaluation of Education Investment ……………..…….9 5. Recommendations and Action Plan …………………………………………9 5.1. Recommendations and Action Plan: Education Investment……………..9 6. Competitive Advantage …………………………..………………………….10 6.1. Temporary ……………………………..…………………………...10 6.2. Sustained …………………………………………...……………….10 6.3. How is it measurable? ……………………………………..……….11 7. Managerial Implications ………………………………..…………………....11 8. References ………………………………………………………………….12, 13 1. Mission and Objective In 1962, the birth of regional discount stores occurred, including Wal-Mart, which grew to be one of the world’s most successful retailers

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