Strengths And Weaknesses Of Starbucks

1593 Words7 Pages
Starbucks is a major coffee company that we have in America as well as being expanded around the world. By using the SWOT analysis we noticed how Starbucks is falling apart and what can be used to make the company the way that it is set up. They wanted to continue to grow stores and by the companies wanting to continue to branch out globally by having continuous competition across the world. Another strength that this company has to offer is Starbucks is the leader of the coffee market. It is a strong brand to compete with. It is hard to go against them because they are always thinking outside of the box which is stated on page 211. Another strength that this business has to offer is on page 211 where Starbucks has always strived to be a good neighbor by providing a place for people to come together and by committing to supporting financially in where stores are located. Weaknesses that the company was stated on page 68 stating that the company was no longer interested about the quality of the product, but they were more interested about what sales that they make. They are one of the most leading coffees businesses that is known globally but having this issue for only wanted to make money can shut down their business more than they can even think. This is what made the company lose their cool factor. Another weakness that the company has been mixing the strategies that America has with how business works in Europe.On 210 they discuss how it is hard to match up with the
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