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Strengths Of Airasia Swot

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Strengths
• Strong management team – Air Asia Bhd has a very strong management team with strong link and connections with the government and airline industry leader. This is because Air Asia consist of diverse background of the executive management teams which include of different kind of industry expert and professional and ex-top government officials. For an example, Shin Corporation (formerly owned by the family of former Thai Prime Minister which name – Thaksin Shinawatra) has hold a 50% of share in Thailand’s Air Asia. This also help Air Asia to grab a huge market in the Thailand. Beside that Air Asia has strong working relationship with Air bus, which help them to purchase aircraft with big discount. The aircraft which the Air bus purchase …show more content…

Air Asia always create various promotion to attract their customer. Besides that, Air Asia also have employees with good marketing skills and technology of advertising which can influence the asia customer attraction .

Weakness

• Own Maintenance / repair / overhaul (MRO) facility – Although it was a good strategy when they started with only Malaysia as the hub and a few planes to maintain. But now , few hub that situated in (Malaysia, Thailand, and Indonesia) currently own with over 100 planes and about 100 planes to be received in few year. Air Asia must have to ensure the continues and proper maintenance or service of the planes which also help to keep the overall at the low cost. It is a competitive disadvantage that Air Asia do not own their belonging of MRO facility.

• Lot of complaint from customer on their service – Recently, Air Asia has received a lot of their consumer complaint about the service. Example , customer might not get the refund or changing to the next flight , if the flight are delay. Furthermore, these problem also due to the Air Asia do not have much routes as compared to other Airline. Which mean AirAsia can’t provide much flight schedule compared to the Malaysia airline (

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