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FACULTY OF BUSINESS AND LAW
BMR 1014 FUNDAMENTALS OF MARKETING
TRIMESTER 2 2012/2013

PRODUCT LINE: BONIA LEATHER BAG
PRODUCT: BONIA ADELINE COLLECTION

Submitted to
Lecturer
Mr. STANY WEE LIAN FONG

Prepared by No | Name | Group | Student ID | 1 | GOH WIN VIN | BM 103 | 1121116634 | 2 | BRANDON LIM SONG CHING | BM 103 | 1112701117 | 3 | JANICE HENG TSING TSUI | BM 103 | 1112700615 | 4 | TEE YUN XIN | BM 103 | 1112701506 | 5 | JOSEPH KALLIFF FRAUDE | BM103 | 1102700315 |

TABLE OF CONTENTS

PART A INTRODUCTION 3 - 4
PART B COMPANY ENVIRONMENT AND TARGET MARKET 5 - 7
PART C PRODUCT STRATEGIES 8 - 10
PART D PRICING STRATEGIS 11 - 13
PART E PLACE / DISTRIBUTION STRATEGIES 14 – 16
PART F …show more content…

This is because the resource delays, shortages, labor issues, and other unforeseen events may lead to cost sales in short run and destroys customer satisfaction in long run. Marketing intermediaries are firms that help BONIA Corporation Berhad to promote, sell and distribute its goods to final buyers. They can include resellers, physical distribution firms, marketing service agencies and financial intermediaries. Resellers are the business distribution channels that help your company find final buyers and make sales to them. Physical distribution firms help the company business stock and move goods to their points of origin and destinations. For example like from manufacturer factory to warehouse then to stores. BONIA Corporation Berhad are manufacturing internationally, so the marketing departments have to make sure they have develop a good relationship with a firms that knows the in’s and out’s and politics of getting the product in and out of ports and dealing with their customers. Financial intermediaries include banks, credit companies, insurance company and other business or firm that help a company conduct their financial transactions and assuring a company’s risk whereas marketing services agencies include marketing research firms,

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