FACULTY OF BUSINESS AND LAW
BMR 1014 FUNDAMENTALS OF MARKETING
TRIMESTER 2 2012/2013
PRODUCT LINE: BONIA LEATHER BAG
PRODUCT: BONIA ADELINE COLLECTION
Submitted to
Lecturer
Mr. STANY WEE LIAN FONG
Prepared by No | Name | Group | Student ID | 1 | GOH WIN VIN | BM 103 | 1121116634 | 2 | BRANDON LIM SONG CHING | BM 103 | 1112701117 | 3 | JANICE HENG TSING TSUI | BM 103 | 1112700615 | 4 | TEE YUN XIN | BM 103 | 1112701506 | 5 | JOSEPH KALLIFF FRAUDE | BM103 | 1102700315 |
TABLE OF CONTENTS
PART A INTRODUCTION 3 - 4
PART B COMPANY ENVIRONMENT AND TARGET MARKET 5 - 7
PART C PRODUCT STRATEGIES 8 - 10
PART D PRICING STRATEGIS 11 - 13
PART E PLACE / DISTRIBUTION STRATEGIES 14 – 16
PART F
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This is because the resource delays, shortages, labor issues, and other unforeseen events may lead to cost sales in short run and destroys customer satisfaction in long run. Marketing intermediaries are firms that help BONIA Corporation Berhad to promote, sell and distribute its goods to final buyers. They can include resellers, physical distribution firms, marketing service agencies and financial intermediaries. Resellers are the business distribution channels that help your company find final buyers and make sales to them. Physical distribution firms help the company business stock and move goods to their points of origin and destinations. For example like from manufacturer factory to warehouse then to stores. BONIA Corporation Berhad are manufacturing internationally, so the marketing departments have to make sure they have develop a good relationship with a firms that knows the in’s and out’s and politics of getting the product in and out of ports and dealing with their customers. Financial intermediaries include banks, credit companies, insurance company and other business or firm that help a company conduct their financial transactions and assuring a company’s risk whereas marketing services agencies include marketing research firms,
Bad working relationships can cause problems which can result in delays and the job incurring additional costs if it was to over run its schedule.
Some of the disadvantages are: limiting the vendors may limit the variety of products, relinquishing inventory control over to vendors and distributors may negatively impact their customer satisfaction, and the customers may decide to deal with supplier directly which could put Best Buy at risk of loosing their business.
Further, it would open the business up to an increased amount of processing error. This could result in unhappy vendors who might cease working with the store, giving The Store a bad reputation resulting in loss of products in market consequently the potential decline in revenue.
The narrator knew she was depressed because she had awakened everyday for a period of time feeling down, worrying about bills and the man in her life vacationing with his ex. She had consulted with a doctor who wanted to prescribe her medication, which she was not opened to. She knew what would make her “happy” again even if it wasn’t a good idea at the time. She wanted to go winter camping with her dogs in weather that reached almost 40 degrees below zero putting not only herself in harm’s way, but her dogs as well. I feel like she suggests that in order to take the steps to get better or come out of depression you have to work on yourself and do things that make you happy and/or feel good. Everyone does not know how to do this and sometimes medication is needed to avoid any self harm etc. With this being said, I feel her claim does have merit because this method worked for her and possibly thousands of people including myself. I
The brain and spinal cord are made up of many cells, including neurons and glial cells. Neurons are cells that send and receive electro-chemical signals to and from the brain and nervous system. There are about 100 billion neurons in the brain. There are many more glial cells; they provide support functions for the neurons, and are far more numerous than neurons.
vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the
ii. Loss of customers (and sales) due to long customer service wait times or lack of
When our production goes down and at the point of stopping the production our final product will not be in our supplier’s shelves. That leads to a negative impact, then customers have a dissatisfaction with our product, that will take our profit down.
Delays, misjudgements or errors within the organisation and the service it provides to its customers may create losses in business. Or losses in human lives if you failed to inform the relevant person about a fault with a
Studying is a task that seemed to be easy for me, but the quiz revealed I have major holes in my strategy. I scored a 31 out of 50 on the study habits quiz, this revealed that many things can be improved upon. The most beneficial study habit that I can obtain is learning how to study differently for every test. I can use models to study instead of reading a textbook, using models would grab my attention and engulf me into the content I am trying to learn. Receiving help from an instructor is something I rarely do. If I am struggling with a topic I need to contact my teacher instead of googling information about the subject. Using the internet to find information is dangerous because it does not always concur with the information my teacher
• At the maturity stage, the extra cost, although very small, can be a real disadvantage because during this period, the market becomes very competitive and many players enter the same field causing price to drop. Customers also become more price-sensitive. However, the benefit of better forecasting demands significantly helps lower the level of inventory.
Developing strong academic study skills in Higher Education is arguably the most important area of learning and development a student can cultivate, in order to achieve academic success. The skills that are acquired, the learning techniques that a student refines and life learning experiences are all going to develop into long-term career prospects and future career enhancement. Some of the key areas for development and discussion in this essay will include note taking/essay writing, critical thinking and analysing questions and reflective thinking skills.
Purpose and Need for Study (Heimer, Lauritsen & Lynch 2009): Authors seeks use this rejoinder to emphasize the “big picture”—the major issues that have emerged regarding changes in the gender gap in offending over time and the use of the NCVS to illuminate such changes.
This would introduce inefficiency into the process and most likely impact receipt of future orders.
Marketing Intermediaries: (Marketing intermediaries supports the organisation to sell, promote, and distribute its good to the operators. Intermediaries incorporate delivery firms, resellers, and marketing agencies).