Sub-Strategic Alliances and Growth: T-Mobile International and TEM Case Study

Strategic alliance is an agreement between two or more organizations to cooperate in a detailed business activity, so that each get benefited from the strengths of one an other, and gains competitive advantage. The formation of strategic alliances has been seen as a comeback to globalization and increasing doubt and difficulty in the business environment. Strategic alliances occupy the sharing of knowledge and expertise between partners as well as the reduction of risk and costs in areas such as relationships with suppliers and the development of new products and technologies. strategic alliance is sometimes equated with a joint venture, but an alliance may involve competitors, and generally has a shorter life span. Strategic partnership is a closely related concept. This article analyzes definition of strategic alliance, its benefits, types, process of formation, and provides a few cases studies of strategic alliances. This paper tries to synthesize the scope and role of marketing functions in the determination of effectiveness of strategic alliances. Several propositions from a marketing perspective about the analysis of alliance process are formulated. On the basis of the propositions, a framework is developed for future research

Verizon continues to impress the nation with its impressive 4G LTE network and the efficient coverage it provides across the US. The industry as a whole is under market saturation and with many individuals carrying a smartphone competitors must find other ways to expand. This may be a problem for Verizon because with excellent service comes a price. Many competitors are using this as advantage to gain new competitors.

The two major carriers in my area are T-Mobile and AT&T. Since I live 30 minutes from a major metropolitan area and there are swampy areas between me and the metropolitan, I generally do not benefit from the latest cellular technology. Most of the towers in the area are owned or operated by AT&T or T-Mobile. Since T-Mobile and AT&T use the GSM standard, they can share the same towers and support each other’s customers. AT&T and T-Mobile have a strong 2G presence in the area. AT&T installed a decent 3G infrastructure about three years ago to handle the increase in the number of devices sold in the area. T-Mobile has skipped the 3G installation in most of my area and moved directly to 4G LTE installations. There are still very few T-Mobile

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

active in France since 1999.” (Marketline, 2012). By offering mobile phone service at a lower

The cell phone has transformed over the years, changing from a bulky phone to a compact device containing the capabilities of a computer. According to Russell Ware, a cell phone is “any portable telephone which uses cellular network technology to make and receive calls.” A cell phone works through a maze of cellular towers that cross the world. This connects mobile devices that allow texting and calling between two cellular devices. Motorola produced the first commercially available cell phone which officially went on sale in 1984 (Ware). This cell phone was called the DynaTAC 8000x which cost an extreme amount of money and only contained a battery of 30 minutes (Ware). Since this first masterpiece, the cell phone has advanced and developed into an entirely new object. Cell phones today contain the ability to text, call, use the internet, play games, and store files (Cell Phone).

Verizon Communications is not well placed against its competitors like AT&T who offer services using technologies like TDMA (time division multiple access) (production).

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

Phones continued to develop clearer signals and longer ranges. The first cell phone, produced in 1947, was the car phone. However, it only worked when driving on the highway between Boston and New York. In 1973, the first portable phone call was placed, and by 1991 mobile phones were available to the public. By 2001, these newly developed cell phones overshadowed payphones and were an integral part of American daily life.

Cell phones, as we know them haven’t been around for that long. The quick progression of the item and development has enormously influenced the regular daily existence in the general public eye today. It 's implementation has been genuinely quick considering that mobile phones were inexistent a quarter century ago. The first phone was made by Alexander Graham Bell. According to an article, ' 'This brought upon a major change in communication and gave leeway to the improvement of the telephone in the days to come ' '(Bellis, 2013b).

The changing nature of work has accelerated the need to collaborate across departmental, company, advisor, and vendor boundaries. This increased focus on enterprise collaboration has required tight integration of EDI technology and communication. When CSI started to enter into strategic alliances, we developed ongoing relationships with our channel partners, in order to offer customers complete human resource solutions.

These are the two areas where the company needs associations in order to reach out to everyone across the country resulting in influx of new customers and retention of incumbent customers. Moreover, Vodafone offers complimentary data services on purchase of certain smartphones. It’s tie up with android resulted in “My Vodafone” personalized app.

We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone be the most used present-day phenomenon in this fast-growing time. Mobile phone is a revolutionary step in the field of tele-communication. We had the days when the telephones only served the purpose of communication through sound. Mobile phone has completely changed the concept of the telephoning. Now a phone is not only a mere phone but it is a lot. The mobile phone has changed how people’s minds work.

A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition M&A and organic growth.

Since the beginning of the industrial revolution, the world has become a smaller place. The time used to travel to far distances has diminished; with the growth of new technologies, traveling and communicating have become simple daily tasks for many people. Through the growth of global communication, people have become closer to others across the globe, and business has gone world wide. One invention that came along with the technological revolution is the cell phone. Cell phones allow us to be reachable anywhere at anytime, letting us communicate even during travel. As time becomes more valuable for people, the importance of accessibility to communication also increases. With cell phones, the communication and