Sub-Strategic Alliances and Growth: T-Mobile International and TEM Case Study
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Title: Sub-Strategic Alliances and Growth Case Summary
TMO (T-Mobile International) of Germany, TEM (Telefonicia Moviles) of Spain, and TIM (Telecom Italia Mobile) formed alliance on April 7, 2003 to offer better products and services for their customers at home and abroad. The alliance was formed to offer better products and services for customers as well as translating the advantages into cost saving. The alliance provided seamless services such as mobile internet, data and voice services to all customers making the alliance to create a truly world class offering. By July 2003, Orange, the incumbent France operator joined the alliance, and the alliance was registered as FreeMove. Between 2003 and 2007, FreeMove was able to win more customers through the attractive packages and services offered to customers. The alliance was successful because all members were leaders in their respective countries. TeleSoneria and Amena that joined the alliance in 2006 were among the leading operators in their respective countries.
Despite the strong alliance formed, there is a probing question unanswered whether FreeMove is strong enough to compete successfully with individual mobile operators such as KPN and Vodafone.
History of mobile telecommunication
History of mobile telecommunication started with the launching of first (IG), second (2G) and third (3G) generations telecommunication technologies. While the 1G is analogue, the 2G and 3G were digital with the