Sullivan Auto World Case

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Generation Xers are often referred to as the Baby Bust generation. They were born 1965- 1976, now many Gen Xers find themselves having large amounts of responsibility. Having to take care of the now retiring Baby Boomer generation and the still young Millennia Generation. At this point they have all reached middle age and most are at the height of their professional careers. Gen Xers are the least represented generation, they are often looked over in regards to marketing and statistics. They are the demographic bridge between the more conservative Baby Boomers

People of Generation X are very easy to be reached through many different strategies. On the Avalon Peninsula, there are many different places to buy toothpaste like grocery stores, retail stores, and convenience stores. For example, in the Bay Roberts- Carbonear area, there is three Powell’s Supermarkets, two Dominions, two Foodlands, two Shopper’s Drug Marts and one Wal-Mart. Hence, there are lots of consumer opportunities to buy toothpaste. They can also be reached by advertisements, the use of email, appealing to their financial responsibility, and appealing to their values. (“Stuck in the Middle: Marketing to Generation X”, 2015)

These numbers has granted ford the title “The Mustang is America's 15th-best-selling car overall”. The Article shows all three of America's most popular sports coupes have dropped in U.S. sales in May 2016. “Through the first five months of 2016, all three are selling less often this year than they were last year” (Timothy Cain, 2016). The numbers as read in the article make sense when it comes to the Ford Mustang, which Timothy Cain states that last year sold at a pace more torrid than anything achieved by the Mustang since before the Chevrolet Camaro and Dodge Challenger returned in the latter part of the last decade. The Mustang was brand new last year. Now, today, in early 2016, the Mustang has out sold all its competitors and its new change and innovation is paying off very well. These number in sales proves that the ford Mustang is worthy to take on the international

Another vehicle that I believe is marketed based on the age of potential customers is Tru 140S. This is Chevrolet. The marketing is similar to that of Scion at the inception because Chevrolet worked really hard at understanding what the young segment required. Another similarity between the Scion and Tru 140S is that both are targeted at the young segment. The third similarity between Scion and Tru 140S is that both are priced below $20,000.

Maitland Motor has been a dealer of Lincoln Mercury and Ford in Twin Cities for nearly 15 years. Maitland Motor has been seen as a successful dealer with a good financial base since went through its difficult period. What have made the dealer has had a good base in financial resource is its contribution with a beneficial set of Automobile and trucks leases with two divisions of Wisconsin National, Inc.: Universal Specialty Steel and Mid South Tool and Die. This case involves the two main persons, who are responsible fore the situation: Bruce Maitland; owner of the Maitland Motor and Chuck Harper;

Despite the wintry conditions, cold and very windy, each dealership was packed with potential customers browsing the lots and test driving new vehicles. Everyone gets a “rush” when in the market for new cars, maybe because we do it so infrequently! Even before dealing with any salespeople, Mike was eager about checking out the 2013 models, and what cool new features are now available. Even though Mike knew he wasn’t going to be making a purchase, he was excited to see what kind of strides Ford had made since the infamous government bailout of 2009.

Generation X is cynical and sophisticated when looking at products, ads and shopping (Williams & Page, 2011). This generation is not loyal to any brand or company; they tend to jump around a lot. They

The Global Financial Crisis, also known as The Great Recession, broke out in the United States of America in the middle of 2007 and continued on until 2008. There were many factors that contributed to the cause of The Global Financial Crisis and many effects that emerged, because the impact it had on the financial system. The Global Financial Crisis started because of house market crash in 2007. There were many factors that contributed to the housing market crash in 2007. These factors included: subprime mortgages, the housing bubble, and government policies and regulations. The factors were a result of poor financial investments and high risk gambling, which slumped down interest rates and price of many assets. Government policies and regulations were made in order to attempt to solve the crises that emerged; instead the government policies made backfired and escalated the problem even further.

A perfect consumer for the Model X would be men between the ages of 35 to 45 years, with a medium/high income, well-educated, who work in the business area, and lived in the US. People who buy this car are interested probably in the organic lifestyle and that's why they would be interested in buy this car because it doesn't cause any damage to the environment and atmosphere. Also, these people care about their social status so if they buy this car, they could represent their high social

Ford focused on taking advantage of opportunities to build a strong, strategic foundation. The company started with closing more than 14 plants and reducing its workforce by 34,000 workers. In addition, Ford needed to stop production on vehicles that were not profitable for the company. By doing so, Ford could now make a footprint in the European, Asian and Indian market. Since the European market was in a lag, Ford focused more on China and India. The company increased output in Asia by doubling the capacity of its assembly plant in Chennai and opened a new engine factory as well. They sold Volvo to a private company and focused on gaining a greater market share in the

Ford hold a very strong position in the United States market which is why it generates more than 50% of its revenues from here. After General Motors Corporation, Ford Motors holds the highest market share in the United States. As of August 2015 the company contributed a 14.8% of the total United States market share. Ford’s market in the United States is performing very well as compared to its other two important markets, Europe and China. There are some popular models manufactured by Ford that gained immense fame and success and consumers highly demanded of these particulars models such as the Fusion sedan, F150 Pickup truck, Explorer SUV and the Transit Connect work van.

The Asian Financial Crisis, that began in the middle of 1997, was a surprise to many. It all started when Thailand had a financial crisis which ended up spreading to its neighboring Southeast Asian countries. This mass spread was largely due to the intense devaluation of currencies in Asia . The crisis caused mass capital outflows and investor flight because investors lost confidence in the financial systems in many of those countries. Although it started out being contained in Thailand, it spread to other East Asian countries and ended up impacting Malaysia, Indonesia, the Philippines, South Korea, Hong Kong, and China. Consequently, the lack of investor confidence caused the international stock markets suffered from this crisis, which also impacted other countries that reside outside of the Asian continent.

Ford motor Company is an American Automotive company that manufactures and sells top of the line auto motives worldwide. Ford is known for the Ford F-series pickup trucks, which is “America’s top-selling vehicle (pg.721). Their product and services are trucks, cars, SUV’s, commercial vehicles and Lincoln braded luxury vehicles. The company’s headquarter is located in, Dearborn, Michigan and was founded by Henry Ford in 1903. Ford is the second in producing automobiles in United States and the fifths largest producer in the world. The goal for Ford customers is in building a strong relationship with potential customers though out experience. Ford put themselves in a pickle, and they their sales and profits and overall production and

The Ford Motor Company has been facing a steady decline in market share for approximately the past twelve years. This decline is largely attributable to their reputation for building poor quality vehicles that break down easily, and rising gas prices reducing demand for large trucks and SUVs, which is Ford’s main source of sales.