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Summary: Natureview Case

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Natureview is in a situation to increase its revenues by more than 50% to make itself attractive for new investment or a probable acquisition, as the existing venture capital firm (VC) needed to cash out. The issue at hand is to decide whether to expand into supermarket channel to meet the revenue goal and at the same time retain its long-standing natural foods channel partners. Alternative financing is also extremely difficult until the VC cashed out. I recommend Natureview develop a market strategy to launch the children’s multipacks – both 6 pack of 4 Oz cups and 8 pack of 2 oz tubes – with the name Natureview Yocubz into its natural foods channel supported by marketing promotions targeting children and their mothers and to position it as
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