Table of Contents
Executive Summary 3
Tagline 3
In English “Health, tasty, and good food” 3
In Italian “salutare, gustoso, e buon cibo” 3
Logo 3
Introduction 4
Mission 4
Vision 4
Organization plan 5
Growth Strategy 5
Market Analysis 5
Market Segmentation 5
Target Market 6
Long Term Goal of the Bucatini Pasta Restaurant 6
Competitors Information 6
SWOT Analysis 7
Management Team 7
Product, Service and Technology 8
The products sold by Bucatini Pasta restaurant 8
Benefits and customer value 9
Marketing Plan 9
Marketing Strategies 9
Marketing Mix 10
Marketing Budget 12
(4P’s and 4 C’s) Marketing Mix of Bucatini 13
Operation Management 14
Production schedule Planning 15
Financial Projection 16
Startup Cost 16
Labor Salaries 17
One Month Expenses 17
…show more content…
Expects to catch the interest of customer base with its broad variety of Italian pasta. The company plans to build a loyal customer and great market position in the city.
BPR aims to offer its service at a competitive price to meet the demand of the market area students and local residents. With the high concentration of our business, there are no Italian restaurants in Cyberjaya and a tremendous need for students and also an upscale family restaurant that offers items for both the children and adults.
BPR will have a great food, a prime location, a proven concept, no competition, a great management and crew atmosphere, and the support of the community resulting in a highly profitable in Cyberjaya.
Tagline
In English “Health, tasty, and good food”
In Italian “salutare, gustoso, e buon cibo”
The market: quantitative data to establish a broader picture of the market in terms of market share and distribution: how much pasta is sold in Spain Vs similar markets, where is it sold: geographically and point of sale,
This is where the smells of cooked tomatoes, garlic, cheese, fresh focaccia bread, and pasta can be found in infinite bounds. Despite not having personally traveled to Italy, my connecting link to Italian cuisine can be found through this restaurant and their pasta. As Brombert (2013) explains in Italian Identity in the Kitchen, or Food and the Nation, Italians abroad are referred to as “macaroni-eaters,” for dried pasta, or maccheroni, particularly those from the southern regions. The experience that one encounters in Pagliacci’s is very much how I would imagine restaurants in Italy to be, packed with tables close together to encourage the social environment that is so crucial to Italian culture. An essential component upon entering is of course bread, an endless supply of freshly made focaccia bread to be exact. This is in line with the Italian custom to always eat bread with a meal, for it is very much an essential component. Similar to the history of bread, in which it was used as the last stand against hunger, when eaten to excess this mouth-watering bread can come close to being a meal in it of itself. The dish that I fall back on most frequently here provides me with an intimate knowledge of the flavors of the Italian world for it involves many classic ingredients. Fresh tomatoes soaked in red wine, mushrooms, basil, and olive combined with the linguine noodle and topped with
In the effort of keeping with the extremely unpredictable demand the production cost may rise dramatically as a result of diseconomies of scale. In addition the set up cost for producing different products in the production line is heavy and Barilla has an enormous product line of different products. The production plant in Pedrignano is big and technologically advanced but at the same time the pasta production is a complicated process and especially the drying of different types of pasta required precision in temperature and humidity levels that could not be changed
To do so will will be using a local Credit Union as our bank and will hopefully get our food from local companies. With the new trends for locally sourced food, this will be a wonderful opportunity for Umberto’s. In addition to locally sourced produced, we plan on helping local individuals who are struggling to find jobs. By doing this we are not only hiring capable workers but we are also helping the work force grow and become more stable as more and more individuals gain work experience. Using a local Credit Union, using locally sourced food, and hiring capable workers allows Umberto’s Tuscan Trattoria to be customer-orientated which will help increase business and it reinforces our mission to produce authentic and quality Italian food at a reasonable cost while helping the
They stated that Barilla was an Italian company that produced pasta in both Italy and the United States depending on the product being sold. In their frequently asked questions page I realized that address of where the pasta came from was also the location of their corporate office.
This game has numerous other names, but in NYC – Stuytown – we called it Johnny Ride a Pony, so this is the fuckin’ correct name. To play you needed a bunch of guys – eight or so. Living in Manhattan there was always a lot of kids around to whip together a game or adventure.
The choreography of Bubsy Berkeley for this number in particular connects images of the men of the Depression-era going into and retuning from war with the stark contrast portrayed by pathetic phallasy, going into war like heroes and returning broken and war-torn men, with the number showing a particular siding with the war veterans who protested outside Washington D.C. to be greeted with tear gas under J. Edgar Hoover. The message of this number shows the working class and the upper class bonded by the same goal of winning the war and now after the war is over and the country is in economic turmoil, it is the duty of the country to join together in order to get out of this unfortunate situation to rid the country of the
The individual brands and subsidiaries of Luxottica are going to have individual marketing strategies. To catered to each brands unique customer bases. The brands that are owned by the firm have a wide range
Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them.
From small-batch artisan gelatos to "the perfect cup of espresso," MidiCi gives visitors a full taste-travel experience through Naples tradition — all in a stylish, inviting atmosphere fashioned with the explicit intention to "make the world a friendlier place."
To optimize brand identity, the company should pursue the first option of marketing the idea of Family Connection. This idea is more distinctive and durable having resulted in the highest number of purchase intent when compared to the other concept. This positioning idea also received the highest votes in a poll of consumers, asking which positioning concept they liked best. The Family Connection concept is meant to depict family and friends sharing one meal of good food – “It Welcomes You In.” This concept appeals to the emotional and functional benefits of Saxonville’s target consumers’ core values, of wanting to feel intrinsically, that (she) is doing a good job and will satisfy her brand needs. Because “Vivio” ranked seventh when asked which brand names fit best with the consumers’ “ideal” Italian sausage product, I believe it is in the company’s best interest to reconsider the name of their Italian sausage brand. The most
When eating this incredible tasting pasta I understand what it takes to make food so inviting. It has many different yet, incredible savory sauces and different ways of being crafted it can easily be adapted in diverse culture which makes pasta that more interesting. The pasta dish has come a long way from its original creation in the 18th century with its ingredients that consisted of only egg , flour, cheese, and cream; however, it has evolved into a food of art that has my taste buds more in-tact. Its roman herbs and spices give me a feeling of warmth and cheerfulness at the time of eating. Food of this stature should be a crime given my opinion because of the texture and taste only keeps me coming back for more. This pasta comes second to none; it’s my choice over all when it comes to my favorite
Bella Italia is an Italian restaurant which located in the city centre of Plymouth. It is a fine dining restaurant which is stylish and has beautiful décor to give an elegant atmosphere to customers. The outside appearance is attractive with clean windows and door, also because of menus and posters placed in front of the main entrance. Staffs were well-trained with great knowledge of every dish, and they are all friendly and nice to serve every customer. The overall service is good but there have some improvement about the service quality.
The AAA region was hit by a period of economic uncertainty caused by the slowdown of Chinese growth, instability of Middle East and economic recession in Russia. The Barilla brand market share in value terms increased in all of the key markets in this area: confirmed position as leading competitor at national level in Russia, market leader in Turkey, and further expansion in Middle East and Israel markets with an aggressive dedicated strategy. The substantial investment in the Solnecnogorsk (Russia) for pasta manufacturing will significantly improve flexibility and profitability in this area (Barilla,
In the fashion industry, Italy has Gucci, Prada, Giorgio Armani, and Versace to name a few. For food and beverage industries, Italy has very popular brand names, including Parmalat, which manufactures dairy products, Barilla, which manufactures pasta and sauces, Martini and Rossi, which produces alcoholic beverages, and Illy, which specializes in coffee and coffee products.