Summary Of Bucatini

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Table of Contents
Executive Summary 3
Tagline 3
In English “Health, tasty, and good food” 3
In Italian “salutare, gustoso, e buon cibo” 3
Logo 3
Introduction 4
Mission 4
Vision 4
Organization plan 5
Growth Strategy 5
Market Analysis 5
Market Segmentation 5
Target Market 6
Long Term Goal of the Bucatini Pasta Restaurant 6
Competitors Information 6
SWOT Analysis 7
Management Team 7
Product, Service and Technology 8
The products sold by Bucatini Pasta restaurant 8
Benefits and customer value 9
Marketing Plan 9
Marketing Strategies 9
Marketing Mix 10
Marketing Budget 12
(4P’s and 4 C’s) Marketing Mix of Bucatini 13
Operation Management 14
Production schedule Planning 15
Financial Projection 16
Startup Cost 16
Labor Salaries 17
One Month Expenses 17
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Expects to catch the interest of customer base with its broad variety of Italian pasta. The company plans to build a loyal customer and great market position in the city.
BPR aims to offer its service at a competitive price to meet the demand of the market area students and local residents. With the high concentration of our business, there are no Italian restaurants in Cyberjaya and a tremendous need for students and also an upscale family restaurant that offers items for both the children and adults.
BPR will have a great food, a prime location, a proven concept, no competition, a great management and crew atmosphere, and the support of the community resulting in a highly profitable in Cyberjaya.

Tagline
In English “Health, tasty, and good food”

In Italian “salutare, gustoso, e buon cibo”

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