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Summary of Major Risks and Factors that Blockbuster has Faced and Will Face in the Future

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Summary of Major Risks and Factors that Blockbuster has Faced and Will Face in the Future

The purpose of this case study analysis is to summarize major risks and factors that Blockbuster has faced and will face in the future, and to recommend how Blockbuster should prepare and set their business strategies to gain competitive advantage and market share in their industry. In the early days of the establishment of Blockbuster, the CEO of their company set up a good image of family oriented video superstore with no “X” rated films to gain good reputation. Over time, Blockbuster started to gain a reputation of outstanding customer service and selection. Eventually, video rental companies failed to …show more content…

Customer service is a major part of Blockbuster’s image. They have at least 5 employees working at the store at one time to cover the cash register, management, as well as video returns and customer service. A Blockbuster employee is easily noticeable, whose uniforms consist of a blue and yellow polo shirt with khakis. They are always happy to assist the customers and will help them find the movie that they desire. Also, Blockbuster employees have a general knowledge of films if the customer requests advice. Blockbuster offers huge diversification of products in order to gain competitive advantage such as offering video games and video game systems to attract customers.

In the early 1990’s, one of the biggest concern that Blockbuster was the creation of pay-per-view on T.V and internet streaming which go directly to the household consumers without the process of going to Video Rental Store. A bigger threat to Blockbuster will be video-on-demand provided by cable companies which may one day be the home-entertainment industry's killer application. If video-on-demand really catches on, it's hard to see how Blockbuster would compete. Pirating is also one of the big issues to the movie industry and they are afraid of offering products through middle man, because of

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