The Super Project
The Super Project case mainly deals with the efficiency of project tool analysis in capital budgeting process. The three techniques that General Foods management used to determine whether Super Project was a worthwhile project were:
• Incremental basis
• Facilities-used basis
• Fully allocated facilities and costs basis
The three techniques mentioned above will be discussed in more details in question 4 below.
Questions:
1. What are the relevant cash flows for General Foods to use in evaluating the Super project? In particular, how should management deal with issues such as:
a) Test-market expenses?
b) Overhead expenses?
c) Erosion of Jell-O contribution margin?
d) Allocation of charges for the use of excess
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A project may have more than one IRR, especially when returns of an investment yield negative cash flows following positive cash flows.
Net Present Value (NPV) calculates the sum of discounted future cash flows and subtracting that amount with the initial investment of the project. If the NPV of a project results in a positive number, the project should be undertaken. It is the most widely used method of capital budgeting. While discount rate used in NPV is typically the organization’s WACC, higher risk projects would not be factored in into the calculation. In this case, higher discount rate should be used. An example of this is when the project to be undertaken happens to be an international project where the country risk is high. Therefore, NPV is usually used to determine if a project will add value to the company. Another disadvantage of NPV method is that it is fairly complex compared to the other methods discussed earlier.
While NPV method may be a more accurate way in capital budgeting process, it is worthwhile to note that because of the longer time it takes to generate the data (using the proper discount rate, for example), other easier and simpler methods like payback and ARR can be used as initial rough guides in the process.
3. How attractive is the Super project in strategic and competitive terms? What potential risks and benefits does General
Unlike the previous two cash flows where we considered them based on the direct impact they bring, the super project’s share of the building and agglomerator capacity must not be considered in our cash flow for the following reasons:
IRR uses all cash flows and incorporates the time value of money. When evaluating independent projects, IRR will always lead to the same decision as NPV. Because IRR assumes that cash flows will be reinvested at the internal rate of return, which is not always or even usually the case, it can rank mutually exclusive projects incorrectly. With certain patterns of cash flows, the IRR equation has more than one solution, which confuses the decision rule. IRR is slightly more
General Foods is a large corporation organized by product lines. They are evaluating Super Project, the manufacture of a new powdered dessert. Crosby Sanberg, a financial analysis manager, must determine the value in accepting the proposal, along with J.C. Kresslin, the Corporate Controller. The Super Project will increase profit with a payback period of less than ten years. The proposed capital investment for the project is $200,000 ($80,000 for building modifications and $120,000 for machinery and equipment) and production would take place
The purpose of this analysis is to compare and contrast two projects in terms of Project Management, Quantitative Analysis and Economics while illustrating the
For Claudia Cifolelli’s Senior Project, she provided service for the David Sheldrick Wildlife Trust in Kenya, Africa. This organization provides a safe haven for injured and orphaned elephants that have been victims of the illegal ivory poaching throughout Kenya. In order to help raise money to fund this organization, Claudia organized a silent auction containing art pieces related to wildlife made by students and alumni from Natomas Charter School and other local artists. The money she made went to the Medical needs of the Elephants in Kenya.
Whole Foods is most likely to finance the investment project through equity and debt. The corporation is taking on a capital budgeting project which involves planning and managing long-term investments. The financial manager studies the investment opportunities that would guarantee the company future success. Financial managers help the company to analyze how much cash they expect to receive and when they expect to receive it. In this type of project usually, the value of cash flow generated by an asset exceeds the cost of that asset. Calculating the size, timing, and risk of future cash flows is the core of capital budgeting. In the balance sheet, many items would be affected, long-term assets which include property, plant, and equipment
IRR is misleading because it ignores the absolute amount from the wealth of shareholders which may be increased when the project would be undertaken. It may also be
Significance to the Net Present Value Analysis Technique explains the detailed structure of amount invested, cash flows and the net present value, which is nothing, but in common terms explained as the amount invested is compared to the future cash amounts after they are discounted by a specific rate of return, NPV helps to know the statistical data which is practical and quite more of practical and numbers. We can calculate the NPV for the both projects and able to determine which project to choose. For example, in our case project Alpha’s NPV is $60,995 and project Beta’s NPV is $25,695 after 5 and 3 years respectively. So, calculation discloses the dollar
Multiple IRRs when cash flows of a project change sign more than once, there will be multiple IRRs; in these cases NPV is the preferred measure.
When deciding which, of many, alternative solutions to choose that best use the company’s resources to provide the greatest benefit to the company, project management must determine the economic feasibility of each solution or, which of the alternative solutions “represents a good investment for the company” (Laudon & Laudon, 2009, p. 387). To determine this, project management must consider the project cost and benefit of each alternate solution as they relate to the company’s information
It gives people another way to communicate with others interested in a particular type of book they like.
Net present value can help address the time value of money when comparing projects. Each potential project's value should be estimated using a discounted cash flow (DCF) valuation, to find its net present value (NPV). The NPV decision rule asserts that all positive NPV projects should be accepted in an unconstrained environment, or if projects are mutually exclusive, the projects with the highest NPV should be accepted.
The net present value is also used as a method of valuation and helps determine the internal rate of return. This is a very important set in deciding on a project because if the estimated calculations are not done properly this can lead to a bad business decision and it can lead to a smaller profit or even a loss on the project.
The net present value method works out the present values of all items of income and expenditure related to an investment at a given rate of return, and then works out a net total. If it is positive, the investment is considered to be acceptable. If it is negative, the investment is considered to be
This research paper discusses the problems that exist between IRR and MIRR methods and proves that the MIRR is the better method to choose from. The MIRR method is very useful because it can aid an individual when it comes to investing and capital budgeting. One important advantage that the MIRR method has over the IRR method is that it provides a more effective analysis of capital budgeting. The MIRR method is highly recommended for projects in which cash flow is constantly changing or when the project is mutually exclusive. A scenario in which the MIRR method should not be utilized is when one is attempting to make decisions concerning investment over individual projects. Internal Rate of Return IRR is considered to be an important method for capital budgeting proposals. The Internal Rate of Return is the rate, where present value of cash inflows and outflows comes out to be equal or the rate at which NPV from the project comes equal to zero. At this rate, there are no benefits or losses for the Organization. If the Organization earns an IRR on the investment, the NPV will be equal to zero for the investment. It also helps the Management to take a decision regarding investment as to whether they should invest in project or not. A higher IRR makes the project desirable to be undertaken. It provides information about the efficiency of the project because it is based on the assumption that all the cash inflows are invested again in the project at the IRR basis (Brigham &