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Supply Chain Flexibility And Its Dimensions

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CHAPTER FIVE
5.0 Problem/Opportunity Resolution
The aim of this chapter is to review relevant academic literature in the area of supply chain flexibility, it will show the different views of various academics on the concept of supply chain flexibility and its dimensions. This chapter will also examine the following research questions; the effect of environmental uncertainty has on supply chain flexibility, the impact of Supply chain efficiency and effectiveness on firm performance and the impact of overall supply chain flexibility on firm performance. Finally, from this review potential solutions on how Procter and gamble can improve productivity will be identified.
5.1 Views on supply chain flexibility
5.1.1 Basic concepts
Supply chain management has become an important issue in today’s business world, it is used by many companies to improve their competitive advantage (Vickery, Calantone & Droge, 1999). In a supply chain, the customer is the most impart part and seeing that every company seeks to please their customers, supply chain management therefore helps companies in satisfying the needs of the customer which involves the management of various aspects such as manufacturing, suppliers, transportation, information and retailers to deliver value to the customers (Chopra & Meindl, 2007).
According to Slack, Chambers & Johnston (2007), Flexibility deals with the ability to change the way an operation is carried out. They point out that in order for a company to be

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