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Differences Between Forward And Reverse Logistics

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Extracted from the article “Differences between forward and reverse logistics in a retail environment”, Ronald S. Tibben-Lembke and Dale S. Rogers Supply Chain Management: An International Journal, Volume 7, Number 5, 2002, pp. 271 – 282; Focus of the paper: Logistics of collecting product returned by consumers, primarily in a retail context. Definitions: Logistics: that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point-of-origin to the point-of-consumption in order to meet customers’ requirements (CLM, 1999). Reverse Logistics: the movement of products, materials and informations in the opposite direction for the purpose of …show more content…

Here there is a summary of the differences between the two direction of the flow. (The underlined statements in the following paragraphs are conclusions or purposes taken from the article or invented) 1. Difficult to forecast As the reverse flow initiate from the customers, it is almost completely uncertain. However, a general trend can be observed, that is, reverse logistics flow tends to follow trends in forward flows, with some lag. Sales and promotions, for example, will be followed by a wave of returned product. This means that the information about the demand, the seasonal picks, the promotions and the sales is a strategic element to be shared, from the marketing departments, with the forward and the reverse logistics in order to plan in advance the resources needed at any time. Anyway, different products could have very different returns rates, depending on the quality and on a series of factors dues to the customers, which makes forecasting the return more complicate then forecasting the demand. 2. Many to one

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