Sustainable, Humane, Local And Fair

2301 Words Aug 13th, 2014 10 Pages
Sustainable, Humane, Local and Fair
Consumers today are more aware of where their food comes from and increasingly adamant that the food they eat align with their values. Though the factors that motivate shoppers to seek sustainable (less harmful to the environment and less wasteful of resources), humane (less cruel to animals), local (supporting family-owned farmers and processors and the local economy, and less carbon emitted during transportation) and fair (just compensation and treatment of workers) food products differ, they overlap and often go together/lead to the same result. For example, values-oriented consumers may prefer cage-free eggs or free-range beef (or may abstain from animal products altogether) because of the environmental consequences of industrialized production of animal products or because of concern over the treatment of animals, but the outcome is the same – less consumption of traditional meat, dairy and egg products, and a growing market for alternatives.

Locally sourced foods top many “Food Trends in 2014” lists – no surprise given that 29% of consumers “find local claims to be very or extremely important when making a purchasing decision.” Local food products span the whole range of food types, from produce and meat to baked and specialty goods. Jim Slama of Family Farmed, a leader in the “Good Food” movement, suggested that more local processing capacity is needed in Chicago in order to meet demand for local foods. Processing of local…
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