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Sustainable Tourism Development in Puerto Princesa, Palawan

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.The name of the place was named after Princess Eulalia of Spain who suffered an unexpected death so the queen during the Spanish colonial changed the princess’ name to “Puerto de la Princesa” and was later shortened into “Puerto Princesa.” It is where the place got its name based in the history. While according to the legend, the name, Puerto Princesa, was constructed because as believed in the early times, there was a princess-like maiden who used to roam around the city during nights. Others say that practically, the name is after the geographical benefits of the city as a seaport because the place is protected in nature and had great chances of accommodating shipping in any given size. In any belief or another, Puerto Princesa City is said to be the nerve center of Palawan and has been the center of trade and commerce in the whole province. It is also considered as the seat of public administration in the city.
According to the official site of Puerto Princesa City Government, its vision is “A Model City is sustainable development exhibiting the character of a city is a forest embodying the balance and harmony between development and environment.” The mission of the city can also be found in the website, it is stated there that their mission is to “Promote a high degree citizen and private sector participation in attaining balance between development initiatives and environmental protection. Provide quality social services, community facilities and economic

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