Switching from Social Media to Printed Media

when the first ad for men was printed by the company Cadillac. Marketers found a new technique to advertise merchandise, which led on to associate the product to the desires of the people. A couple of decades ago, the more common means for advertising products were through television, radio, and print media including newspapers, magazines, and flyers. Nowadays companies are opting out of traditional advertising and instead they are using the internet and the social networks to promote their commodities

wonderful advantages to electronic formats: portability, storage capacity, interactivity, and a more affordable and expedited production model.” In the About Us section of the Wattpad website (2014): Wattpad is a place to discover and share stories: a social platform that connects people through words. It is a community that spans borders, interests, language. With Wattpad, anyone can read or write on any device: phone, tablet, or computer. Wattpad stories are free. Whether you’re online or off, use the

evolved in a variety of different ways from bulky to sleek cellular devices, to the way people receive news and communicate. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread. The 60s brought along many new changes in the way media is produced. The use of the television in the 60s played a very important role in the media for these times dealt with not only political

themselves, and that will not stop as soon as there is a large technological advancement. Brooking and Singer in their article War Goes Viral backs up this argument, with examples to how new advancements in technology have essentially weaponized social media, turning it into a tool to instill fear into others. Technology has only enabled humans to do what they do best, which is to defend themselves and push an agenda. That’s what it has ultimately boiled down to, and that’s what will always happen

environment. State of the newspaper The Chronicle Gazette subscription had been fallen by 35% and also advertising revenues also dropped by 28% in past eight years. Refer to Newspaper Association of America 's, newspaper circulation had start declining from year 1993 and keep go on comparing with the index of 2008, there have around 22 % of circulation was gone. [Total Paid Circulation: Source: Editor and Publisher International Yearbook: - http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx

across the man’s chest, and a droplet of saliva spilled from his mouth, saturating the linen of his feathered pillow. All of a sudden, the farmer abruptly sat up. He awoke to the thoughts of his farm, its soil dry and cracking from many days scorching in the sun. He envisioned the crops wilting, left longing for a sip of water. He pondered the day when sheets of dark clouds would sit looming over the earth once again, and rain would let loose from their hidden confinements, soaking the desperate fields

computer or any handset device that supports the e-book format (Lee, “E-books: Understanding the Basics”). Conversely, the written and printed contents in a plane paper or any form of printing papers are known as ‘Printed Book’, which is different from the e-book concepts (Vassiliou and Rowley 355-368). In this regard, it is observed that the pages of the printed books are glued or sewn together in one side and hence, published in this format. Further, the distribution of the information, literature

that have revolutionized society. Social Media is one of the newly invented platforms, which have come out as a result of technology. Social media is used on the web or via applications where users can view, share and learn about what others in their lives, communities and countries are doing. Social media has made communication very effective in today’s day and age and has helped many people in many ways; however, social media also has its downsides. Social media has made our lives less private and

Customer generating marketing has become very popular nowadays given the explosion in digital and social media. Engaging customers on a more personal interactive level is key to your bottom line. The marketing concept suggests that company strategies should revolve around creating customer value by engaging customers and building profitable relationships. In order for your company to be successful, all members of the company must participate in marketing, not just the marketing department. They must

expand its visibility to potential customers. Further, being a small start-up it lacks a well-defined structure and is looking for a way forward to expand itself. Currently, it is a customized merchandising company based in New Delhi. The company has printed more than 30,000 T-Shirts in a span of just two years and caters majorly to the needs of various colleges and universities across the country. The company needs to develop a proper communication program to increase its visibility and to prepare