Swot Analysis : Bayerische Motoren Werke ( Bmw )

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This report includes the basic information about Bayerische Motoren Werke (BMW), such as the Objective of BMW, the market share, location, customers, nature of competition, sales and the product costing system for BMW Company. In order to analyse the costing system for BMW, the report analyse the Activity Based Costing system and Condition Based Service which are BMW chosen. Furthermore, the report discussed the Just-In-Time Production inventory management system and environmental Accounting. The final part in the report is about the “social practice” definition and the action that BMW Company make in 2015. 1.0 INTRODUCTION Bayerische Motoren Werke (BMW) is a global manufacturer and marketer of luxury automobiles and motorcycles. BMW was established on March 1916 and headquartered in Munich, German. Over 2,491,230 employees are working for it (BMW 2016). The business of BMW through the following segment: Automotive, Motorcycles and Financial Service (BMW 2016). And it has several brands: BMW, Rolls-Royce, MINI, as well as the accessories and spare parts. Besides that, BMW captures a big share of the luxury market. According to the Statistics Portal shows the market share of BMW had a range between 4.42 and 9.54 from January 2014 to March 2016. Moreover, the lasted data states that BMW Group achieved high global sales and delivered 163,965 BMW, MINI and Rolls-Royce vehicles to customers around the world (CIMA 2001). Apart from the BMW, Mercedes-Benz and Audi also focus

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