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Swot Analysis Of Coffee

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a. Industry Background

Coffee is an extremely popular beverage worldwide and has a market that is segmented into three categories: growers, roasters, and retailers. Aside from oil, coffee is the most popular item in the world. South America has been ranked as the #1 coffee producing region in the world. The top producer in that region is Brazil. 50% of people aged 18-24 in the U.S. would consider themselves to be coffee drinkers. Out of all American coffee drinkers the amount consumed is 1.96 cups of coffee per day, and 87% of these people typically drink their cup of coffee at home. Retail sales of coffee has amounted to $5.17 billion in the United States. 58% of people reported that they typically drink coffee because they need to wake up. “Coffee-related economic activity comprises approximately 1.6% of the total U.S. gross domestic product” and the coffee industry alone provides jobs for over 1.5 million people.

Duncan, Eric. “Topic: Coffee Market.” Www.statista.com, Statista, 2017, www.statista.com/topics/1248/coffee-market/.

NCAUSA. “The Economic Impact of the Coffee Industry.” NCA - National Coffee Association USA - Est. 1911, NCAUSA, 2017, www.ncausa.org/Industry-Resources/Economic-Impact.

Lombardo, Jessica. "Starbucks Coffee SWOT Analysis." Panmore Institute. Panmore Institute, 31 Jan. 2017. Web. 12 Feb. 2017.

Meyer, Pauline. "Starbucks Coffee Company's Organizational Structure." Panmore Institute. Panmore Institute, 31 Jan. 2017. Web. 12 Feb. 2017.
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