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Swot Analysis Of Dominino's Pizza

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Introduction
Jubilant FoodWorks Limited, a Jubilant Bhartia Group Company which holds the Master Franchisee Rights for Domino's Pizza for India, Nepal, Sri Lanka and Bangladesh entered the sub continent in 1996 with their first store in New Delhi. It has come a long way from there with 411 outlets in 95 cities in the country, the largest pizza chain boasts of a strong and loyal customer base.
Dominos successfully catered to the customer gap. The need of young Indians to have pizzas, just like their American counter parts, anytime – anywhere, just a phone call away. The economic conditions of India then, were on their side and their strategies worked out well. The following aspects heled them:
OPTIMISTIC DEMOGRAPHICS: India has 54% of its population under 25 years of age, their target market
GROWING INCOME LEVELS: With privatization and better market conditions, urban populations now had high purchasing powers and much greater spending capacities
URBANIZATION: More and more cities were developing as industrial estates which had a very high inflow of young, educated youth living independently and making money. Eg. Pune, Gurgaon, …show more content…

They have gone beyond being a popular pizza joint. They are a part of people’s everyday lives now. With their prompt service and the comfort of delivery they are much preferred over all other options. Quick lunches at work are often Domino’s. When dinners at home are boring, call up Domino’s. This is the reason why several offices and academic institutions have tie ups with Domino’s as their institution culture resonates with Domino’s offerings: YOUNG AND FAST. Here Domino’s either has their outlet in their premise itself or come-in on a weekly contract

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