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Swot Analysis Of Hup Lee Home

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Marketing Targeting
Hup Lee Home which provide a wide range of good character home furnishing products ranging from basic essential thing to luxuries, also from needs to wants and provide good services to their customers. Hup Lee Home ingratiate to all your household furnishing needs covering up from living and dining spaces, bedroom, kitchen, workspaces, and outdoor as well as to the decorative items. Hup Lee Home was founded in 1985, it has enlarge or expanded and manipulated 4 furniture concept stores in Johor in order to serve their valued customers better with more assortment of furniture products. up Lee Home aim to offer valuable concept and ideas to assist their customer in producing the greeting, unrestrained home that customers would always wanted and …show more content…

They are more likely to follow the fashion on the time. But customers will also face some problem in choosing the furniture. Second is people will not know which furniture is more valuable and had best quality of furniture. Third is people will not know the whether the quality of the furniture is equal to the price or not. In this moment, Hup Lee Home will launched the package which is “Combo Sale”. It is a set of furniture that had all the furniture that needed for a family to decorate their house. “Combo Sale” include living and dining spaces, bedroom, kitchen, workspaces, and outdoor as well as the decorative items. Before promote this package and targeting their customers, Hup Lee need to do a market segmentation which base on the demographic such as income, generation and family size. The segmentation process will carried by the Hup Lee Home that base on the element that had mention just now. Hup Lee Home can segment the market which located in Johor. The target market that target by Hup Lee Home is based on the total income of a family and also the family size of a family such as with children or without

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