Swot Analysis Of Jcpenney

where it’s the only game in town. In addition, stores are a crucial component to building up its e-commerce business, given how much retailers are integrating physical stores into their digital operations to keep pace with how consumers shop today. SWOT Despite recent turmoil, J.C. Penney Company, Inc. has a number of strengths. Its long history has allowed the company to develop a core customer base and significant brand recognition. The company carries national brands such as Levi’s, Nike, Dockers

where it’s the only game in town. In addition, stores are a crucial component to building up its e-commerce business, given how much retailers are integrating physical stores into their digital operations to keep pace with how consumers shop today. SWOT Despite recent turmoil, J.C. Penney Company, Inc. has a number of strengths. Its long history has allowed the company to develop a core customer base and significant brand recognition. The company carries national brands such as Levi’s, Nike, Dockers

where it’s the only game in town. In addition, stores are a crucial component to building up its e-commerce business, given how much retailers are integrating physical stores into their digital operations to keep pace with how consumers shop today. SWOT Despite recent turmoil, J.C. Penney Company, Inc. has a number of strengths. Its long history has allowed the company to develop a core customer base and significant brand recognition. The company carries national brands such as Levi’s, Nike, Dockers

JC Penney stores sell conventional merchandise including clothing as well as shoes and also an array of leased departs like Sephora, salons, optical centers and portrait studios. In 2006, JC Penney has begun the partnership with Sephora to lure in young female consumers and aims to have a total of 140 Sephora stores in JC Penney by 2017 (Kezar, 2017). Sephora has since then been one of the most profitable sector in JC Penney. In 2016, home appliances is also brought back to select stores for the

optical, portrait photography and custom decorating. JC Penney was one of the nation’s top catalog operators , but has exited the catalog business and it is expending to e-commerce. Assess The Current Status of The Firm SWOT Analysis J. C. Penney Company, Inc., SWOT Analysis Strengths Weaknesses Omni-channel presence of the company Exclusive brands facilitate differentiation Focus on improving customer service to increase customer visits High level of indebtedness Opportunities Threats

mortar stores and internet retailers, this type of business is highly capital intensive so barriers to entry do exist. The company’s prime competitors are Kohl’s, TJ Maxx, Macy’s, Target and Wal-Mart, as well as a growing pool of online retailers. SWOT Despite recent turmoil, J.C. Penney Company, Inc. has a number of strengths. Its long history has allowed the company to develop a core customer base and significant brand recognition. The company carries national brands such as Levi’s, Nike, Dockers

Since Jcpenney is one of the biggest retailers, the store usually has a target of Middle class; middle-America segment which is the bulk of the JCP audience. This group tends to shop more at Jcpenny because the store offer low prices for great quality clothes that

an overall loss in Market Share throughout departments stores. JCPenney is one department store in particular that has a very hard time dealing with this issue and has struggled to retain its market value. JCPenney CEO’s of the past and present have taken very different approaches to solving this problem and that will be discussed throughout this paper. We will start off by introducing you to former CEO, Mike Ullman who managed JCPenney before and after the recession as well as his presence after next

JCPenney EQUITY RESEARCH By: Hui An, Luo Zhang, Estefani Martinez, Feng Xiong, Xi Yang, Wei Liu Prepared for ACC 645, Dr. Kaustav Sen JCPenney EQUITY RESEARCH By: Hui An, Luo Zhang, Estefani Martinez, Feng Xiong, Xi Yang, Wei Liu Prepared for ACC 645, Dr. Kaustav Sen Pace University ACCT 645 Pace University ACCT 645 Company Selected JCPenney Company, Inc., a public traded company that has its common stocks traded on NYSE market under the ticker symbol “JCP”. Overview of Retail Industry

SWOT Discussion Strengths: J.C. Penney will be offering complimentary services with the addition of the “Town Square” into all J.C. Penney stores. Already they have been offering free children's haircuts every Sunday which has drawn much customer interest to the company. The new unique layout of the stores that Ron Johnson is pushing through will make the stores easier to navigate through. Customers will also have a unique experience from any other store with the additions of “Town Squares”