Swot Analysis Of Kroger And The Grocery Store Industry Essay

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SWOT Analysis of Kroger and the Grocery Store Industry
Background and history of Kroger:
The Kroger brand was born in 1883, Bernard 'Barney ' Kroger took his life savings of $372 to open his first store in downtown Cincinnati. This location is by I-71 that passes the Great American Ballpark. Barney Kroger, the son of a merchant, had a simple "Be particular. Never sell anything you would not want yourself." This was the credo that would serve The Kroger Co. well over the next 130 years as the supermarket business evolved into a variety of formats aimed towards satisfying the needs of their shoppers in as many aspects as possible. With nearly 3,619 stores in 34 states under 24 different names, such as Kroger, Dillons, Turkey Hill Minit Markets, Ralphs, Tom Thumb Food Stores, QuikStop, Fred Meyer Jewelers, and Littman Jewelers with an annual revenue of more than $70 billion. Kroger today ranks as one of the nation’s largest retailers.
Benny Kroger tried in many ways to satisfy customers by offering all that he could in one stop. He experimented with making his own products, such as bread, so that customers would not need to go to a separate bakery. Kroger was the first to use barcode scanners and even became the first grocery chain to offer samples and taste tests to their customers, and also the first to have a store surrounded on all four sides by parking lots. Benny Kroger was an innovator and a visionary in the customer satisfaction world.

The strengths of Kroger:

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