Levis Commodity Chain

Even though consumers recognize the relevance of ethical business practices within the supply chain for production, it does not totally sway the need to buy clothing to fit in to man-made norms. Ideally, to foster change towards sustainability, a mutual understanding must exist between the buyer and seller. The producers of clothing must enact lean manufacturing within their supply chains to limit the amount of waste and work on maximizing material usage to increase the overall bottom line. In the same token, buyers must limit overall consumption by balancing the amount of quickly disposable clothes with higher quality staple pieces within a wardrobe. Adjustments on both ends of the fashion supply chain will take the lack of responsibility on the consumer end, and move towards emphasizing sustainability in balance with fashion trends.

Ross Dress for Less is a popular retailer that sales brand name apparel and home fashion at a discounted price. In this paper will discuss the beginning of the company, the founder and where the home office is located. We will also discuss the competition and the types of items Ross stocks on a daily basis. The target market will be talked about also. There is even a Ross Dress for Less locally here in Jackson.

When we consume a commodity we often do not realize that not only are we engaging in a relationship with that particular commodity, but inadvertently, we become entrenched in a series of social, economic, and geographical relationships around the globe. These relationships can be traced backwards from the point of consumption to a marketing agency, a supplier, a producer, an exporter,

Expansion of a company is never easy, especially if the company were to expand overseas to a foreign country. The products or service the company offers or sells must fit into the culture and environment of the country. Ignorance to these factors can lead to a major downfall

JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped the company earn a profit and increase its market share.

American Apparel is a vertically integrated clothing company, in which, design, advertising, and marketing are all done in-house. This strategy makes American Apparel the largest factory operating in the US. By handling all stages of production in-house, the company is able to save money on delivery and transportation cost. Being vertically integrated makes this company more efficient because the company has control. Bringing this type of factory to Thailand would be very beneficial for its economy as it would make jobs as well as bring in revenue. The company’s brand is aimed at urban, edgy, casual, social conscious individuals between the ages of 16-24. Taking a look at the company’s marketing and advertising it is clear that it’s linked to young consumers, using text on their ads to get across the values and messages of the company. Young consumers in Thailand make for good business opportunities making up a third of the population. This group of consumers also has disposable income that they are willing to spend on leisure, such as shopping. American Apparel is passionate about the ethical treatment of their employees pledging to be “sweatshop free”. The company feels that by treating their employees well and offering benefits results in more efficient worker, quality products, good work environment, and good employee retention. Bring a company into Thailand that has such a policy will ensure that workers are treated fairly.

J. Crew started their journey in 1947 with the name of Popular Sales Club. J. Crew appeared in 1983 with the mailing of its first catalog. In 2003, Millard "Mickey" Drexler appointed as chairman and CEO at J. Crew, pushing service, quality and its innovation to the next level. J. Crew is a broadly perceived attire and adornments retailer that grasps and exclusive expectation of style, craftsmanship, quality, and client benefit. J. Crew is fully integrated multi-channel, multi-brand, specialty retailer. Most of the loyal followers were not satisfied with the new change, with numerous baffled that the organization had deserted its reliable customers who has been pulled in to its traditional styles. J. Crew went worldwide in August 2011, they

Globalization, which is best defined as the expansion of cultural, political, economical and ideological relationships regarding worldwide social exchange and interdependencies, is the underlying motif in Rachel Louise Snyder’s novel, Fugitive Denim (Conley 531). In this work, Snyder uses a theoretical pair of denim jeans to explore the workings of the global market, from the harvesting of the cotton used in making jeans to the fashion design behind the pants seen in stores around the world. Being the beneficiary of inexpensive goods, capitalist nations like the United States and much of the European Union neglect to realize their low-cost end products come about as a

Lululemon operates in an era in which the world has become much more intertwined due to 2.4 billion having access to the internet. People are more connected to not only others but also the world around them. This has to lead to a natural hunger for connectivity in our daily lives. Lululemon is piloting in-store technology and RFID programming (Radio Frequency Identification Device) to give customers better access to the item they are looking for in real-time, including online inventories while they shop.“The system has increased the company's inventory accuracy to 98 percent”, says Jonathan Aitken, Lululemon's RFID program director. “The company's ability to get access to RFID-based inventory data and choose to sell goods online or in store

1. Evidence from case: The company has room for expansion by building more stores, increasing sales, expanding current stores, customer and employee satisfaction. According to Yoga In America, “36.7 million people in U.S practice yoga, 72% women” (Page C-101)

Lululemon was founded in 1998 by Chip Wilson in Vancouver, Canada. This yoga inspired brand started when Mr. Wilson’s studio was yoga by night and design by day and was looking to expand into more of a community feel. His vision was to bring together a place where people could grow healthier more fulling lives both physically and mentally. The first items Lulu made were cater to the yoga practice and specifically women, but has since grown into so much more. The store specializes in men and women’s clothing for activities including running, biking, yoga and other training sports, and carries clothing, and gear to outfit these active lifestyles (Lululemon Athletica, 2017). As of January 2017, Lululemon has 406 operating locations throughout

Retail stores around the world are very important for any economy. Saks Incorporated provides its customer with leisure items such as clothing through different stores around the world. Most of the stores that Saks Incorporated primarily are in the United States. Headquarter of the company is in New York where it first came about. Saks is a popular trend retail firm. The organization offers a large number of products to their customers including accessories, shoes, jewelry, gifts and luxury apparel. Saks also has stores under its name including Saks Fifth Avenue and Saks Fifth Avenue OFF 5th, which separates them from other business organizations. The organization gives solid support of the clients to keep up the great confidence from the clients. They build up themselves as one of the strong retail companies in the United States.

Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes

Net debt was $1.75 billion as compared to $1.6 billion at the end of 2010.

Nike, Inc. (NKE) is an American multinational corporation headquartered at One Bowerman Drive, Beaverton, Oregon, 97005 in the Portland metropolitan area stretching across nearly 400 acres of land. Nike, Inc. operates in 120 countries internationally. Although the company does not disclose all the details about the countries they are in, some of the countries of operations include Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, The Philippines, Malaysia, and the United States.