The use of ride-sharing applications has become a popular choice to travel from one destination to another. In the past, cities were dominated by the use of taxis as a means of ride choice. As technology and society has evolved, ride-share applications such as Lyft have become a dominating choice for travel. After completing a PEST and SWOT analysis, Lyft can analyze how to proceed going forward to continue its growth and success.
Lyft’s Background Lyft, Inc., formally known as Zimride, is a ridesharing and transportation company that is smartphone application base, meaning users will elect to download the app on their phones and request rides based upon their location (Bloomberg, 2017). Drivers are then matched with users who request a ride or rides can be scheduled up to a week in advance. Payment is processed through the phone application itself. The company is based in San Francisco, California. The marketing target of Lyft is typically university or college communities as well as corporate communities.
PEST Analysis
Political-Legal
As of March 21, 2017, new regulations were placed on transportation networking companies like Lyft and Uber that require the companies follow the same rules and regulations that are placed on taxis. The companies are now required to annually register with the state of Michigan and pay a fee per-vehicle (MLive, 2017). Furthermore, annual vehicle inspections by mechanics and conducted background checks of drivers must be done. While Michigan
Uber Technologies, Inc. was founded in 2009 by Travis Kalanik and Garrett Camp as a way to solve their own transportation problems in the traffic congested city of San Francisco where it is still based and headquartered. Uber Technologies offers an on demand car service application for smartphone users that links drivers with people needing a ride. According to Jim Makos of Pestle Analysis “It brilliantly connects the transportation industry with technology via its ride-sharing app.” With the click of a button on the application you can summons a vehicle of your choice see your rate, pay
To launch our business we will be partnering with Airbnb, airports, hotels, and businesses. Partnering with Airbnb will allow us to accommodate customers who are looking for a car while they are staying at their Airbnb. Knowing a car will be handy for them to use at their selected destination will allow customers to choose and pick the best place for them to stay and it can all be done easily together when partnering with Airbnb. Partnering with airports will be another way to cater to customers needs. Having airports designate a select area for RIGHTRIDE’S cars will allow traveling customers to know that they will have a car to use while they are in whichever state they are traveling to. Hotels is also another partner that can help our product
Watching “SpongeBob SquarePants” as a child made me realize that owning a vehicle is vital in order to get our desire destinations safely and punctual. There were numerous occasions where I found myself dependent on others. Though there are countless of bus stops I can use for transportation, I am not comfortable riding in one. Walking is another type transportation I took for school and work. However, a rainy day impedes a travel by foot. Additionally, riding my bicycle was another way I got around. My errands require extensive transportation on a daily basis. I did not want to be a burden any further. Luckily, I discovered Uber. I am pleased and relieved that I have discovered a reliable way to get to my destinations at a reasonable price.
The first being that the Uber/Lyft driver knows what they are doing in addition, they understand how to treat their passengers.Secondly, the passengers understand that time is the most important factor i.e. waiting time and travel time.
'Pestokill'-Pest Control Company Canada is a name that is synonymous with reliable and quality pest control services. It goes without saying how the GTA and surrounding areas are infested by pests that wreak havoc in the lives of the residents of these areas and sometimes you would even be blissfully unaware of how and when these unwelcome visitors have invaded your dwelling. Pestokill figures as one of the top pest control companies in Canada. The staffs of Pestokill consist of highly trained and expert pest exterminators in Canada. Our experts use the latest know-how and technology to assess the root causes of and type of pest infestation and besides specialising in nearly all types of pest control services
Hannah A. Posen begins her note with questioning the effectiveness of the existing taxi regulation in the sharing economy era, particularly by forcing the Uber comply with it. The author argues that the existing regulation were enacted in the era before innovation and technology were developed into the level that people could not have been imagined. Therefore, forcing Uber, technology based transportation service company, to comply with the outdated taxi regulation is not the best solution. Instead, she believes that regulator should focus to customer interest and allow Uber to operate under the experimental regulations for safety. According to Posen, the benefit of experimental regulations are flexible and able to evaluate or reshape as more information and data on these kind of services becomes more available in the future.
Whether one is in New York City, Singapore, Taiwan, or nearly any other large area, there is always a need for the taxi cab industry. One can make a fortune through what seem like simple operations involving picking up a person in a vehicle, transporting them to their requested destination, doing so and collecting the money. Managing a business in this industry is not easy, however, and careful coordination combined with proper technology and planning is necessary to stay ahead of one’s competitors. In Singapore, Comfort Taxi handled this challenge wonderfully, whereas Taiwan’s Taiwan Taxi company did not. Through detailed analysis, the reasons for this occurrence become clear.
Uber is competing with other ridesharing and taxi hailing apps such as Lyft, DiDi Chuxing, Grab and BlaBlaCar as well as with the taxi industry as point-to-point transport.
They are a car-sharing/semi-pro taxi company. Lyft is rolling out their first national marketing campaign this year. The company has achieved many successes despite fierce competition. Over the past year, Lyft has expanded into 45 new markets. In addition, they have simultaneously launched their carpooling services.
I totally understand that you invest for your vehicle to earn money with Uber. I'm sorry to say that your vehicle is uneligible for Uber P2P. We require 2004 or newer vehicle model. Uber wants to keep give quality ride with our riders and that is possible with our enhanced vehicle models. If you have a different vehicle, you are welcome to add it to your account.
Chron.com. “Austin Voters Keep Fingerprinting for Uber, Lyft Drivers.” Houston Chronicle. Accessed May 11, 2016. http://www.chron.com/news/texas/article/Austin-voters-keep-fingerprinting-for-Uber-Lyft-7421305.php.
Opportunities for additional changes in the Autozone firm will potentially open up several thousand jobs as it plans to expand their market to cover other countries and increase revenue. Recently, twenty-six new stores have opened in the United States and four new stores in Mexico for a total store count of six thousand ninety-two. Autozone is not looking for just any individual to fill those open spots, but an individual that fits in the new customer oriented environment. It’s newly adopted pledge puts customers first, makes employees knowledgeable of parts and products, and houses the best merchandise. This will involve making smarter recruitment decisions to hire folks that fit the pledge. One of Autozone’s strengths include a new improvement
The entry of the Uber taxi service into the industry has revolutionized the taxi transport industry. It has provided technological innovations that have modernized the charging system and operations of taxis. Through modernization, technological innovations, and operating under economies of scales the Uber taxis are able to offer very low prices to its consumers compared to the regular taxi operators. In result, the Uber transport business has in the past 6 grown to
A car sharing organization provides its members with shared vehicles for a short period of time such as few hours or for few days or up to a week. The organizations have its fleet parked at various locations distributed throughout the city. The individual selects or reaches the nearest location and have to sign up in their company and then they will be given a membership card. The customer unlocks the car and uses the car for the duration of the trip. After the user completes the trip he returns to any of the dropping stations and drops the car according to his feasibility and ends his trip.
Cab aggregators like Ola and Uber have always been the last minute go-to for attending any meeting, parties or to reach a destination on time. The passengers find the application convenient as the fares and the driver details are clearly mentioned. The estimated time of arrival helps to plan ahead of time and the cab reaches at one’s doorstep on the mentioned time. Features like Ola auto and Ola share of Ola, have catered to the needs of the mass market and the cab aggregators now enjoy a significant market share.