Analysis Of The Australian Financial Review ' Locals Fight Back Against Uber On ' Ridesharing Battle ' Essay

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Contemporary Economic Analysis Maria Topping – 09702392 Ishjantsan Gursuren - 18919437 Saranchimeg Purevgerel - 18928352 Azra Valjevac- 18725294 An analysis of John McDuling‘s article in The Australian Financial Review “Locals fight back against Uber in ridesharing battle” 1 EXECUTIVE SUMMARY – Maria mainly responsible & others will support Since its inception seven years ago, Uber Technologies has raised $16 billion in cash and debt. With a valuation of $69 billion, (Newcomer 2016) it is a global company competing in 230 cities in 45 countries (Condo 2014). Uber is competing with other ridesharing and taxi hailing apps such as Lyft, DiDi Chuxing, Grab and BlaBlaCar as well as with the taxi industry as point-to-point transport. Uber can be thought of as a marketplace unto itself in the analysis of demand and supply and elasticity. Table of Contents 1 EXECUTIVE SUMMARY – Maria mainly responsible & others will support 2 2 INTRODUCTION 3 3 ECONOMIC THEORIES RELATED TO UBER 4 3.1 Demand & Supply – Elasticity 4 3.2 Competitive market Error! Bookmark not defined. 4 PUBLIC POLICY - Maria mainly responsible & others will support 9 5 Conclusion - Critique of Article – 150 Maria mainly responsible & others will support 10 6 Reference list - Ishee mainly responsible & others will support 10 7 Appendix - Ishee mainly responsible & others will support 11 2 INTRODUCTION John McDuling‘s article “Locals fight back against Uber in ridesharing battle” in the Australian Financial

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