Internal Analysis
Client’s Current Positioning and Strategy:
MasterCraft Boat Company vision statement is to be the world's leading manufacturer of water sports boats in terms of initial quality and market share. Its mission statement is to be committed to improving the boating experience of its customers, by delivering innovations that improves enjoyment on the water, and offering products that promote rapid development of skills, generating memories that last a lifetime. MasterCraft was founded in 1968 and soon became recognized as a major force in the tournament ski boat market. Today Mastercraft employs over 400 people and is the largest producer of inboard ski, wakeboard and luxury performance powerboats in the world. It sells boats in over 30 different countries and has over 130 domestic and international dealers.
According to leading industry analysis MasterCraft makes up 21.5% of the total market share in the performance sports boat category. The majority of its sales occur in the United States and Canada, but sales growth in Europe and Australia is steadily increasing. MasterCraft business model is to sell its products at wholesale prices to independent dealers who partner with MasterCraft to sell the products to the public. The independent dealers mark up the products a little more to get to a retail price.
MasterCraft has a best-cost generic business strategy. It competes on both low costs and differentiation. MasterCraft differentiates based on its iconic brand
We are aiming at understanding how Recreational Equipment INC. (REI) achieved a competitive advantage through their strategies and how they implemented those strategies. REI differs from the other sporting goods stores in their quality product selection, complements, and excellent brand name promotion. These qualities enable REI to sell merchandise at premium price levels (Morse, 2003).
The All-Star Footwear executive team worked well together to create a high-performing corporation, which excelled in competing in the athletic shoe global market. Due to the strong execution of each member, we secured first place in the BSG simulation and learned about competitive analysis in the process.
The captains own and manage the boats/fishing gear. The sternmen contribute to the lobster harvest, while the dock crew facilitates the buying/selling of lobster. Bait dealers, truck drivers, lobster distributors, marine patrol officers , and legislative parties are also contributors to this billion dollar industry. Regardless of the socio-economic class, gender, or education level among none of these parties can be successful without all of the others. I feel that my understanding of this industry has taught me the importance of collaboration within any organization.
The boat owners have interest and right in the company. The company relies on because they hire boats used by divers to acquire lobsters. The company expects continued relationship with the boat owners in order to ensure smooth operations (Freeman et al., 2010).
c) Equipment manufactures have moved to competing on price due to challenges with differentiation brought on by new USGA and R&A rules. While Callaway Golf, TaylorMade, Ping, Titleist and Cobra Golf tightly controlled retail prices, Nike Golf is the only brand that uses different strategy with the lowest price charge that came from an uncontrolled retail price.
By end of 90’s the company was dominant in many of the categories it competed in. The challenge was found in whether it can continue its dominance in it’s new, expanding product ranges and could maintain its dominance and synergy in its all categories on low and high price offering in hardware, home furnishings, office and house ware, while maintaining its management and corporate structures.
I believe the success of Viking's marketing programs will make an interesting case study for your publication and I would welcome the opportunity to work with you to develop the story. My background is that I am a maritime expert working as a consultant, historian, author and lecturer in the cruise business and also had a professional career in public relations and corporate communications. My articles on the cruise industry appear in publications including Cruise Travel magazine, Cruise Business Review, Seatrade and Maritime Executive.
The DV8 company is a physical theatre group based in Artsadmin in London, UK. Loyd Newson, Michelle Richecoeur and Nigel Charnock in 1986. Even though three people founded this company, Loyd Newson was the artistic director.
Harley Marine Services is a full service maritime company. Being “committed to improving the communities in which we live, Harley Marine Services will exceed customers’ expectations, protecting the environment and maintaining a fair standard of living for our employees” is the mission statement of Harley Marine Services (“Harley Marine Services, Inc.”).
This paper is my personal SWOT analysis. The SWOT analysis discusses four specific categories to evaluate a project, situation or in my case my personal and professional life (Hay, Castilla, 2006). In this analysis I will look at the strengths, weaknesses, opportunities, and threats that I need to address in my life. The concept of this type of analysis is a great way to find out ways to improve, but at the same time is a difficult task for someone like me who has a hard time outwardly expressing self attributes. That might be one of my weaknesses or threats, on the other hand it might be what makes me a good listener to others. I will refer to the SWOT analysis chart throughout this paper (figure 1.1) the list was difficult but, I feel it is pretty close to complete.
Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.
Gillette marketing strategy of tying, sport to its brand and using sport figures to stand behind their brand is the way to the future and increase in sales and profit. Also spending millions in research and constant innovations will continue to attract and maintain Gillette’s market share.
In the last past years, Trend Micro experienced a huge economic growth, especially in Mexico’s region. But, before 2012 there was an impacting declination in growth, in 2012 it was expected a growth of 41,4% in 2014. As can be seen in the fishbone diagram, one of the reasons was because the companies they bought didn’t have the economic effect they expected, and their products were not efficient for Trend Micro. Moreover, solutions were obsolete and were only able to solve old problems rather than new ones. This problem can also be applied on employees as they resisted to the changes, which were a must for the company, and were only prepared to solve old problems rather than new ones. Not only they were obligated change the organization and
We had launched four products, comparably less than other groups which was five. Our products aimed for a niche luxury market with high technologies and expensive price. Rather than selling many products with different models, we planned to increase market shares of each specific models.
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.