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Reflection On Business Simulation Course Essay

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Reflection on Business Simulation Course During the business simulation course, we organised a team to become an automotive start-up company and introduced four new products, vehicle models, to satisfy the investors who invested us £500M. Each 4 rounds, we had entered board room to report our initial result and upcoming plans. The main purpose of this reflection is bring back some of misbehaviour or wrong decision through the course, therefore, I could understand how each factors impact on the business and develop valuable ideas for further career. This reflection includes my analysis on our decisions and final result. In addition, I expand my analysis on further situation. Summary of the simulation Figure 1 Market Shares of Each Model We had launched four products, comparably less than other groups which was five. Our products aimed for a niche luxury market with high technologies and expensive price. Rather than selling many products with different models, we planned to increase market shares of each specific models. Evaluation On the first meeting at the board room, we announced our brand identity as luxury represented on our flagship model TX7. Although it was the most expensive and luxury model among us and other competitors, we found a success in the market with market share growth from 1% to 2.5% as shown in Figure 1. Most successful business takes time to build a reputation in the market, even more for the luxury market (Luxury brand management, 2008). TX7

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