Swot Analysis Of Motorola

HTC’s competitive position is not sustainable. In fact, the disappointing financial performance in Q1 2012 and the increasingly decreasing operating margin all points to a slower growth. Besides the statistics, HTC also face several imminent threats, such as the popularity of Samsung and Apple’s smartphone offering, the increase in competitors in the smartphone market, the shift in market, from operator push to brand pull, and the ongoing patent war with Apple. However there are also opportunities HTC can take advantage of to keep its competitive position. The opportunities are presented in the high growth rate of Smartphone Market, 61% in 2011, and the lack of well made Android Tablet.

By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The

• Market Segmenting- is known for targeting potential customers that are the best matches for services and products. This type of tool is important to businesses because it involves finding the different needs that exist with consumers. For example, some consumers prefer a fast paced environment while others are concerned with the space.

Motorola is equipped with the reliable logistics and trained professionals to ensure timely delivery of the phones and other products being ordered. You can order their products from all major portals. The delivery charge and number of days required to deliver the product usually depends on the place where the order has to be delivered.

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

Based on the analysis of the market and given the potential alternatives, we recommend that the third alternative will be the best solution for HTC. A Porters analysis was undertaken for an assessment of the smartphone market which shows that there are two main forces to take into consideration: competing sellers and buyers. Considering these characteristics of the market we believe that HTC will be able to feasibly and profitably enter the smartphone market under its own branded phone.

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. There are five forces categories that determine competitive power in a business situation.

4. Behavioral segmentation: Segmenting the market based on their relationship with the product or the firm. Examples include: heavy or light users, brand loyal or brand switchers, and so on.

The global market of smart phone is increasing according to the need of the consumer

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.

smartphones, first dual-mode GSM/ WiMAX phone, first 3G Android phone, and first 4G LTE Android phone. Also, HTC Sense, launched in 2009, was a momentous breakthrough that revolutionized the mobile phone experience. Consistent innovative product launches also enhance the visibility of the company 's brand. The company 's significant R&D capabilities gives it’s a competitive edge to reach the market first with many industry leading innovations and features. Strong relationships with industry leaders The company has strong relationships with many technology companies and telecom service providers. It maintains strong long-term partnerships with technology industry leaders, including Microsoft, Google and Qualcomm, which serve as active labs of research and development and product evolution. For instance, HTC 's launch of the world 's first Windows Mobile smartphone and first Android smartphone is an example. These partnerships ensure that the hardware, software, and content management and delivery systems are united in seamless and intuitive ways. HTC 's products are currently sold through major carriers and local retail channels in major markets in Europe, the Americas and Asia.

India was lucrative since the Indian handheld market is booming and slowly becoming one of the world’s biggest and fasted growing markets. There being a lack of certain technology, gives HTC the opportunities to fill new market gaps. The company’s products are standardized for the global market, while strategies are adapted to respected countries. HTC seems to be efficiency seeking when looking especially at the Indian market. HTC is selling phones globally and in India they are trying to succeed through International Specialization. The company was benefiting at first, from the lack of top of the line mobile phones in the Indian market. Its future strategy is to keep this trend going. The company is trying to take over the top and middle class mobile phone market in India by being the first to offer the latest and greatest technology available and ignoring the lower class mobile market. It managed to do so already by introducing the first fully touch phone and fully Android powered phone.

Since the emergence of the mobile communication, mobile phone changed people 's life greatly. Especially the advent of the era of mobile Internet, the communication industry and mobile phone industry develop at top speed and become the new growth point of national economy. In a functional diversity and smartphones as mobile Internet terminal as the theme of today 's mobile phone market, the domestic mobile phone have, developed its own brand smartphone, Xiaomi mobile phone as a rookie, domestic handset has attracted the attention of more and more mobile phone enthusiasts, that also for the mobile phone market in China has brought new hope and expectation. Some people say that the success of the Xiaomi owe to it’s low price, and don 't think this success will go too far. But I think the low price is an aspect of success, but not the whole. Xiaomi’s unique business model and management strategy determines its success.

This term paper has been presentedby Rachel A. Dela Cruz, Mary Novelyn B. Ledesma, Alyssa Chriseth C. Honrado, Trisha Marie S. Daza and Alfredo Ross G. Duran Jr. This research paper entitled “The Advancement of Selected Brands of Smartphones in the Philippines” is a partial requirement of the course of