Swot Analysis Of Nike

Nike is considered to be a leading athletic footwear manufacturer, which makes up over 30 percent and 50 percent of global and US market share respectively. In order to reach customers’ demands and get profits, Nike has executed/implemented a number of marketing strategies. This essay will examine Nike’s key strategies from1962 to 2009. The most essential marketing strategy called “Pyramid of influence” was expressed by Product, Place and Promotion strategies throughout targeting on athletes, sportsmen and sports loving consumers.

However, Nike remains the reasonable pioneer in the worldwide sportswear platform, and has if anything reinforced its position, particularly in the worldwide football (soccer) market, where it had customarily lingered behind Adidas, which is the second largest competitor of the Nike in the global

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

6). This strategy is a major component of Nike’s business strategic level plan. In applying this strategy, Nike has attained a great deal of consumer insight, which it uses to offer uniquely designed premium products to the athletes. Still on product differentiation, Nike focuses more on research and development at a greater level. These unique features to Nike, have transformed the competition levels in this competitive industry, leading to a trend of a paradigm shift in the market. Most consumers opt for Nike branded sports products and apparels, at the expense of the other brand names.

What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for

The place component of the marketing mix is necessary for Nike to ensure profits and make sure their customers get the products they want, when they want them. After deciding that we wanted to make a two-in-one visor, our goal was very clear. We wanted customers in our target market to have the option to purchase one product instead of two products.

Nike is a $280 billion industry that is highly competitive in the mature market. Some of their main competitors are companies such as Adidas and Puma, which we will analyze in this report to compare and contrast their financial position in the market. As of now, the following graph shows the market share for Nike and our competitors:

The biggest competitors of Nike,Inc. is the other sports company Adidas. Adidas holds larger number of shares in the market compared to Nike,Inc. The companies like Adidas, Reebok and UnderArmour are threat to Nike,Inc. But these companies are struggling with marketing their products. Nike, Inc still holds a strong place in the market owing to its extraordinary marketing strategies and innovation. The marketing strategy of Nike,Inc is cost efficient. Nike, Inc. has also used online marketing to its advantage. It advertises on every social media platform. It has around 13 lakh 71 thousand followers on Facebook. Nike, Inc also engages celebrity athletes to advertise their product. Owing to its strong marketing and high-quality products, Nike has become the most famous sports shoes brand in the world. Nike, Inc. is also known to embrace change and has been successful in designing new products for its target age group which is 15-35 years of age. It is difficult for any other sports company to build the kind of brand Nike, Inc. has built over the years. The loyal customers are ready to pay high price for the Nike shoes due to its reliability.

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

reach all markets, Nike reduces the costs and the selling prices of its athletic shoes and other

SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more competition to surpass. In order

Quality is Nike’s most important concern when it comes to which competitive priority they value the most. In its most basic definition, quality is that a product or service is as advertised; if a company strives to reach a certain standard, the product/service they are providing must be as perfect as possible. If you access the clothing industry and think of top quality products, Nike will most likely be one of the first names to pop into your head. Along with apparel, watching and sport accessories, Nike is most well known for their sneakers. With countless athlete endorsements from the likes of Neymar Jr. and Rory McIlroy, Nike struck the jackpot when they teamed up with Michael Jordan; releasing the Jordan brandline. Known for its comfortable feel and stylish but simplistic appearance, the brand has boomed in today’s market; giving both Nike and Jordan loads of profit. Nike is consistent with their products, providing products that are accessible, sleek and sturdy. Nike strives to ensure that there is little error when developing and manufacturing their products - to make sure the product meets their customer demands. Consumers know that Nike produces high quality products with the best materials around; which is why those who try Nike, usually stick with the company.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

Nike, Inc. Is involved in the design, enlargement and universal marketing and vending of footwear, equipment, attire, accessories and services. Nike has a solid worldwide brand which everybody will know by its logo. Due to the Powerful brand, the company can be seen as manipulative and insatiable, That is the biggest weakness of Nike , However The business could likewise be produced universally, expanding upon its solid worldwide brand identification and the product development offers Nike many opportunities (Friesner, 2014). Nike is threaded by presenting itself to