Nike's Two-In-One Visor

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes customer satisfaction while maintaining quality manufactured items at a competitive price.

Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. The main purpose of the Nike website is to adapt their audience to this ultra world of sports. Nike gives you the ability to do anything. Nike is a creditable source for quality sport clothing. They have contracts with Professional teams. When addressing counter arguments Nike has made it known to the world that they product the best athletic wear. Since being around from the 1960s Nike have been beating other competitive companies, such as Reebok, Adidas, and Under Armor. Stated by Hoover’s, Nike has 8 billion more total revenue then Adidas. They have been number one in their market for years. They challenge they best competitors, on Nike home page website they have the Jordan Jumpman label. Jordan is he greatest basketball player. With Jordan being with Nike there is no way none for the basketball audience to use a different brand then Nike.

6). This strategy is a major component of Nike’s business strategic level plan. In applying this strategy, Nike has attained a great deal of consumer insight, which it uses to offer uniquely designed premium products to the athletes. Still on product differentiation, Nike focuses more on research and development at a greater level. These unique features to Nike, have transformed the competition levels in this competitive industry, leading to a trend of a paradigm shift in the market. Most consumers opt for Nike branded sports products and apparels, at the expense of the other brand names.

To conduct this study on Nike I used a mix of primary sources, books, and websites that are all dedicated to Nike Brand’s past and present history. All of the sources I used have proven to be credible in the sneakerhead world and are sources that Nike will leak information to so they can publish it and make it known to everyone it may interest. Additionally, I used a connection I have with the District Loss Prevention Manager at Nike, Inc for the greater New York City Area to obtain an interview in order to gain insight into why Nike conducts limited releases the way they do. To protect his identity, for this paper I will be referring to him as “Bill Harris” as he provided me with insider information that is classified and

Nike is a strong brand at the global market and it normally sells the product in the market with high price to get higher margins and profit value. However, many competitors cost of the footwear

To begin with, when Nike first started they began with a purpose to sell sportswear, but with motivation on wanting to enhance other people’s lives through sports and fitness. They wanted to find a way to keep the magic of sports alive. With time, they came out with a logo “Just

IntroductionNike Corporation was incorporated in 1968. In their thirty-four year history, Nike has primarily been in the business of designing, developing, and marketing athletic footwear, attire, equipment and accessories, а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry, the company has a strong brand image, and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today's Apparel companies, both to be efficient and to be able to make hi-tech products. Nike is dependent upon high technology in their effort

Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets. The firm appealed to the market on the basis of quality, technical innovation, and high performance, all of which attracted the serious athletes. This

strategy is to increase sales by offering a great product at accessible cost. Nike needs to keep its

The level of competition in the sector of athletic shoes, apparel and equipment is extremely high between two primary businesses in this category and that is Adidas and Nike. Other shoe businesses also are fighting to take a pieces of the market with new products and promotions these companies include for athletic shoes brands such as Reebok, Puma, Under Armour, Converse, Vans, New Balance, Fila, Asics, Keds, Geox, Rockport, Ecko and for clothing brands new competitors such as Tommy Hilfiger, Ralph Lauren, Nautica and the Gap. All of these emerging brands with some of them having their own customer bases or brand loyalty do threaten Nike’s control of the largest segment of the market. It is not so much the price of the shoes but the branding that drives the market. So if the brand is popular than that is what the customer is looking for more than price. Much of this threat to Nikes branding is from changing customer preferences for what brand of sports shoes that they want.

While Nike continues to evolve its marketing campaign, there are a number of strategies that the Nike team has at its disposal to make the revenue growth, a few of which include signing up famous athletes and celebrities in sports as well as fashion. Besides, the company also focuses on signing multiple teams to their consumer base where the sportsmen are required to buy and wear only the Nike products, thus helping it immensely in promoting its brand to a large consumer base.

Recently Nike has eliminated the swoosh logo from their advertising and replaced it with the word nike in lower case lettering. I believe this is part of their effort to reinvent themselves and change their image as an environmentally conscious company as well as a new look to celebrate their years of success in the company and their products. This change in logo is not Nike’s first attempt to present a new look and is another example of the companies effort to keep up with the latest trends and styles sought after by an eager market of buyers.

Nike's pricing is intended to be competitive to the next style Shoe retailer. The pricing depends on the premise of premium section as target clients. Nike's pricing system makes utilization of vertical combination in pricing wherein they possess members at contrasting channel levels or tune in more than one channel level operations. This can control expenses and impact item pricing.