Swot Analysis Of Virgin Media

For example placing adverts during prime time on shows such as X Factor & Britain’s Got Talent

Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide.

Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin

Advertising costs have risen in recent times and is becoming an expensive way to promote their

The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

The company also spends millions of dollars each year advertising its products to the public. They do this by way of television commercials, newspaper ads, and radio announcements. (See appendix)

The company tends to use pull strategy by creating a fresh and refurbished brand image so that the customer is coaxed to seek out the services offered by the brand(Appendix A). The company has an active social media presence which helps it to stay in touch with current customers and offer a window of experience to its new customers.(Appendix B) The company is actively present on facebook with the name of Virgin Australia, twitter, Instagram, YouTube, LinkedIn and the like(Appendix D). The customers can lodge complaints, find feedback forms; share their views through these websites. The idea behind the whole thing is to create positive social communities.

The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and

Being in the service sector it is important for Virgin Atlantic to study its marketing mix as it works as an efficient tool, while building up marketing plans. It comprises of the seven P’s which are as follows.

Product placement can be useful when marketing a product. Emirates has been aggressively promoting their brand name by sponsoring internationally recognized sports event the Formula 1, the US Open series, the Ryder Cup, World Cup Rugby and cricket. Emirates also sponsor numerous football teams such as Real Madrid, Arsenal, AC Milan and Paris Saint-Germaine (Source: Emirates Website)

In many cases they are absolutely essential to the vitality of the sports they sponsor.

Virgin Group Ltd. is a British multinational branded venture capital conglomerate created by entrepreneur Richard Branson. Its core business areas are travel, performing and lifestyle, and it also achieves ventures in financial facilities, transport, health care, food and drink, media and telecommunications; together, Virgin 's businesses contain of more than 400 businesses worldwide.

Virgin Group Ltd is a British multinational corporation venture capital conglomerate and this company was founded by Richard Branson and Nik Powell in 1970. This group has over 200 business organizations and this is a large network of organizations which cover many areas in the business world (Campbell, et al., 2011).

I think the corporate parent has done very well to keep the Virgin brand well maintained, it started out as being about value and I think this belief still stands. However the name Virgin also brings about images of quality and of them being trustworthy. It is absolutely vital that when a brand name is used so widely it is portrayed in the right light. Any big stories in any of Virgin's strategic business units, if it portrays Virgin in a bad way, could affect all the other companies with the name Virgin attached to it, and consumer trust in them could waver.